1. Pitch Bootcamp The Founder Institute http://FI.co/join

2. Who Are You?

3. Hopefully, Neither

4. 5 Rules

5. Display Confidence Stand tall Speak clearly

6. Don’t Make Excuses “I’m tired” “Let me apologize for…” “This is my first time…” “I think that…”

7. Avoid Superlatives “We’re the first…” “fastest” “best” “only”

8. Use Data “big” = bad “large” = ignorant

9. End Strong What is your ask? Leave with a slogan.

10. Pitch Types

11. The Three Pitch Types Elevator Pitch <1 Minute Every Day Clear Competition 3-5 Mins Excite Structure Fundraise 20-30 Mins Inform Data Heavy

12. Elevator Pitch

13. My company, is developing to help (solve a problem) (with secret sauce) (company name) (a defined offering) (a target audience),

14. Easy? No.

15. My company, is developing to help find deals online faster. Socialista a social utility female consumers,

16. State a Simple Offering

17. Be Specific a social utility In other words, a regional gas and electric company. an ecommerce site

18. Avoid Buzzwords mobile social CRM For SMBs in EMEA over HTTP, of course. a mobile application

19. Skip the Adjectives a revolutionary service Fight the power! backend software

20. Specify a Precise Audience

21. Identify Demographics female consumers Consumers, consumers everywhere! mothers aged 24 to 36

22. Specify Your Market artists and musicians Jugglers, piano players and trained monkeys unite! unsigned electronic bands

23. Clarify the Buyer large businesses They are just so large, and they want what I have. purchasing managers at Fortune 1,000 companies

24. My company, is developing to help find deals online faster. Socialista an ecommerce site mothers aged 24 to 36,

25. Identify a Problem Everyone Understands

26. My company, is developing to help Socialista an ecommerce site young mothers, shop for hip baby products at wholesale prices

27. Add Some Secret Sauce

28. My company, is developing to help Socialista an ecommerce site young mothers, shop for hip baby products at wholesale prices with automated ordering for diapers, wipes and other staples.

29. Other Examples

30. My company, has developed to help TheFunded an online community website entrepreneurs seeking venture investment, research, rate and review venture capital firms with subpoena-proof anonymity to encourage accuracy.

31. My company, has created to help the Founder Institute a training and mentoring program entrepreneurs launching a new startup, create meaningful and enduring technology companies with shared equity that encourages peer support.

32. Thank you! The Founder Institute http://FI.co/join