Constructing Visual Aids SPK 230 Constructing Visual Aids SPK 230

Agenda Benefits of Visual Aids Types of Visuals Audience Centered Visuals Organization and Text Presenting with PowerPoint Impromptu Delivery Activity Before next slide, Ask: How many of you like to see visual aids during your class lectures? Why? If two presenters gave the same presentation, and one used visuals, who would seem more credible? SPK 230

Benefits of Visual Aids Improve listener recall Speeds comprehension Enhances speaker credibility Listener Recall 10% 65% 20% SPK 230

Benefits of Visual Aids Audience Recall Verbal only 70% 10% Visual only 72% 20% Verbal and Visual 85% 65% After 3 hours After 3 days

Benefits of Visual Aids Effective Visuals: Aid Audience Understanding Understood in 6 seconds or less Anchor ideas, facts & concepts Easily readable fonts/type sizes SPK 230

Types of Visuals Printed Words + Photo, Art or Drawing = Text Visual SPK 230

Employee Creativity Keep channels open Encourage new ideas Promote participation Reward creativity

Charts, Graphs, Diagrams, or Maps + Few Words = Graphic Visual Types of Visuals Charts, Graphs, Diagrams, or Maps + Few Words = Graphic Visual . Recycle Reuse Reduce SPK 230

After School Care Day Care Center--60% Latch Key--11% Private Care--20% Parental Care--9% Latch Key--11%

Whether a Text Visual or a Graphic Visual, it Must be….. SPK 230

Audience Centered Visuals An Audience Centered Visual! SPK 230

Audience Centered Visuals About the Audience - build pathos & ethos - show connection - construct using THEIR look Who is this about?? Creating audience centered slides means making slides about and for your audience. Ethos – Credibility of the speaker Pathos – appealing to audience emotion SPK 230

Audience Centered Visuals About the Audience - build pathos & ethos - show connection - construct using THEIR look THIS is who it’s about!! SPK 230

Audience Centered Visuals Don’t Make It Difficult!! - never put more time into slides than speech - start with basics – then build SPK 230

Audience Centered Visuals Don’t Make It Difficult!! - never put more time into slides than speech - start with basics – then build SPK 230

Audience Centered Visuals But How?? Its in the Book! SPK 230

Audience Centered Visuals A word about legality: Use “free” images OR Ask permission and cite image Some educational uses permitted without permission under “Fair Use” SPK 230

Organization and Text Slides Should Match Presentation Write your speech first Link slides to your outline Slide headings should match agenda Use the exact same words Maintain a theme SPK 230

≠ Organization and Text Keep Location and Layout of Headers, Text and Bullets the Same SPK 230

Organization and Text Orphaned Text Orphan When one word of text moves to the next line SPK 230

Organization and Text Font Choices Choose a “Sans” font (without feet) Easy to read quickly = less work for your audience SPK 230

Organization and Text Serif Sans Serif I am the next great public speaker (sans serif) I am the next great public speaker (arial) I am the next great public speaker (tahoma) Serif I am the next great public speaker (garamond) I am the next great public speaker (T. N. R) SPK 230

Organization and Text No WordArt! SPK 230

Organization and Text Avoid too Much Text Visual aids =6x6 rule 6 words per line 6 lines per page PowerPoint =25 words (or less) SPK 230

Organization and Text Make it Visible Contrast, Contrast, Contrast Light On Dark Dark On Light Somewhere in Between SPK 230

Organization and Text Titles, 44 points or larger Text Size Subtitles, 32 points or larger Details, 28 points or bigger Nothing below 24 points SPK 230

Organization and Text Animation, Sounds and Transitions Can be distracting Use Sparingly Keep it simple SPK 230

Organization and Text Avoid Using All Caps Its like reading only the bottom half of a word–no immediate recognition occurs. SPK 230

Presenting with PowerPoint Interact With Your Slides Know how to get in slideshow mode Know how to advance/go back Stay in synch Talk about your visuals Hint: Practice First SPK 230

Presenting with PowerPoint Interact With Your Audience Don’t read from wall screen But ok to touch/point to screen Advance or return to a slide based on audience feedback SPK 230

How much do you know about PowerPoint? Knowledge Check How much do you know about PowerPoint? SPK 230

Presenting with PowerPoint Critique Watch the following presentation and evaluate Presenter’s use of PowerPoint Presenter’s delivery techniques Speech Critique SPK 230

MORTGAGE COMPANIES THINGS YOU SHOULD KNOW MORTGAGE INSURANCE MORTGAGE BUY OUT ESCROW SHORTAGES AND OVERAGES INTEREST RATES POINTS How would you change this visual?

Mortgages What You Should Know . . . Mortgage Insurance Escrow Shortages and Overages Mortgage Insurance Mortgage Buy Out Interest Rates Points FOR SALE

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SPK 230 Handbook A “How To” Guide - look before you ask - follow rules - a BRIEF overview Good Templates Limited Words on Slides San Serif Fonts Professional Graphics Have High Contrast SPK 230

Presenting with PowerPoint Let’s look at your slides……. SPK 230