Circulation sponsorship opportunities with the FT

Sponsorship categories 3 types of promotion : - Sponsorship linked to a specific event (conference, trade show…) - Sponsorship linked to a permanent network or travelling structure (airport, train station, Eurostar, hotels, business centre…) - Ad hoc sponsorship (hand to hand distribution, subscription…)

Sponsorship materials OnsertPolybag Sticker Linked opportunity : inserting pre-printed brochure, leaflet, invitation… into the branded copies

Sponsorship materials BellybandCoverwrap Linked opportunity : inserting pre-printed brochure, leaflet, invitation… into the branded copies

Coverwrap artwork Financial Times European Edition Flat size width 670mm x height 530mm - Folded 335X530 Printed 4 colour one side/both sides On 130gsm gloss art File on QuarkXpress version 5 or 6 PDF (300dpi high definition) with all specific pantone references Fold 20mm 530mm 670mm 325mm

1 sided print - 4 colour Adhesive solid back semi gloss perm Kiss cut on reverse of the stock File on QuarkXpress version 5 or 6 PDF (300dpi high definition) with all specific pantone references BellyBand artwork Financial Times European Edition 620mm x 80mm 50mm 115mm 5mm 290mm 5mm 130mm 25mm overlap area fold fold adhesive tab

Onsert artwork Financial Times European Edition 310mm x 170mm 1 sided print - 4 colour Size : 310mm (298mm + 12mm gummed section) X 170mm Printed on matt artpaper with line perforation on left-hand side gummed section completed with 10mm double-sided tape. File on QuarkXpress version 5 or 6 PDF (300dpi high definition) with all specific pantone references 12mm 310mm 170mm

Sticker artwork Financial Times European Edition 100mm x 60mm 1 sided print - 4 colour Sticotac self adhesive File on QuarkXpress version 5 or 6 PDF (300dpi high definition) with all specific pantone references 100mm 60mm

Example of sponsorship promotion - Eurostar Possible concept of the promotion : to display branded FT copies in each Eurostar station (Waterloo, Gare du Nord and Brussels Midi). Potential : 800 copies per station per day (weekly format) The copies are distributed in two Eurostar channels : - the frequent traveller lounges – the 1st class carriages (copies distributed on board by targeting the early train between 06.00am and 09.30am)

Example of sponsorship promotion – Show, Exhibition Classical distribution scenario is to organize some distribution points at the entrance + in qualitative channel ie VIP lounges + eventually distribution at the stands (before the opening) Potential depends on the number of attendees Among the most famous exhibition across Europe : Salone del Mobile, I Saloni Worlwide New York, 100% Design London

Example of sponsorship promotion – Luxury Hotels Possible scenario : to distribute each morning during a specific and targeted period (ie corporate advertising campain or exhibition) some sponsored copies to a short list of luxury hotels Potential depends on each hotel’s specific need This sponsorship channel is very flexible : ie you can choose to run the promotion on a weekly period in the Monaco area only Or alternative scenario, to choose a pan european hotel sponsorship by targeting 4 major countries during a one month period

Example of sponsorship promotion – Airport Possible scenario : hand to hand distribution by hostesses in airport terminal. Perfect channel to reach high profile business travellers. Potential depends on the airport targeted and length of the promotion.

Example of sponsorship promotion Salone del Mobile - Milan For more than 40 years, Milan's Salone del Mobile has set the standard for international design. Salone del Mobile began in 1961 as a strictly mercantile fair, but the group of exhibitors known collectively as i Saloni, has since become the premiere event for designers, architects and trend-setters. Exhibitors come not just to sell merchandise but to present their vision of the future. More than 2,000 exhibitors, of whom a quarter from abroad, set up camp over the 209,417 square metres of Rho exhibition space. These impressive figures turn the Saloni into “I Saloni”, the global point of reference for the sector. Visitors: 105,621 Italian e 165,203 foreign

Example of sponsorship promotion I Saloni Worldwide – New York I Saloni WorldWide, by presenting a diversified group of Italian companies representing a wide range of products in the modern and classic genres of the furniture/contract sector, will be the vehicle through which Furnishing Ideas Made in Italy reaches the world. I Saloni WorldWide made their debut in New York, center of innovation and dynamism par excellence. 20,538 visitors at the 2006 edition compared with 13,199 at the 2005.

100% Design is the most important interior design exhibition in the world, where the latest trends of furniture, decoration, planking,floor covering, kitchen and kitchen and bathroom furniture are shown. 100% design is the only exhibition completely dedicated to interior design in the UK, taylor-made for retailers, architects and interior designers. Visitors: 35,000 Example of sponsorship promotion 100% Design - London

How to indentify the possible opportunities ? 3 questions to find the right sponsorship channel : - What are the most relevant events (exhibition, trade show, conference…) for you ? - What are the most attractive areas to reach your clients or potential clients ? - What are the key advertising and marketing campaigns in the months to come ?

Brain storming Which possible sponsorship niches to promote your brand ? -Salone del Mobile, possible channels : Retail and Subs copies / potential copies over the period Hotels / copies -I Saloni Worlwide – New York, possible channels : Retail and Subs copies / potential copies over the period Hotels / copies -100% Design – London Hotels channel : 3000 copies over the period

Brain storming Which possible sponsorship niches to promote your brand ? - European luxury Hotels, based on an ad hoc countries list and depending on client wishes : Between and copies a week - Eurostar trains and lounges, distribution in the 1st class carriages only (+ lounges) from London, Brussels and Paris : copies a week

Sponsorship indicative rate card * Please note that the prices above are given for information only : cost may vary according to each opportunity. Every situation is unique and subject to approval of the FT and our partner