Web Marketing Chris Sullivan Director, Digital and Marketing Communications.

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Presentation transcript:

Web Marketing Chris Sullivan Director, Digital and Marketing Communications

Immediate Projects (2012) Addressing the most pressing items Getting Derrick’s help Agency relationships Content holes Domain and site sprawl Search Automation

Content Work (2012) Internal Publishing Platform Online news format More frequent updates Integrate current publications Build out functionality over time

Site confusion between uvahealth.com, healthsystem.virginia.edu and medicine.virginia.edu User experience when moving from sites within the HS is poor Other uvahealth.com issues Common tasks for the 75% Duplicate content Consolidate and automate Address mobile traffic Unification Project

37% of users accessing uvahealth.com on smart phones and tablets (up from 6% in 2011 and 15% in 2012 and ) 27% true phone traffic (no tablets) Doing similar tasks, such as making appointments Desktop rate: 3.53% Mobile/Tablet rate: 2.60% Mobile Issue

Near and Mid-Term Futures (2012) Migration Towards a Single Domain Template Changes for Usability Mobile Templates SEM Templates and Landing Pages Video Data and Reporting

2014 Futures Continue to figure out Social Continue to build our video presence Content marketing Search and “findability” of information Whatever comes next