2011 Minneapolis – St. Paul Visitor Count and Profile Kevin Hanstad November 2, 2012

Minneapolis Visitors  35+ years of age  Earn up to $100,000  Half are one adult traveling alone  However, the average traveling party is 1.9 persons  Only 15% bring children along  One-half are from Minnesota  A quarter are from the bordering states of Wisconsin, Iowa and the Dakotas  Half are visiting for the day only  Eight out of ten travel by automobile for an average of 311 miles one-way  73% make return visits  6.9 visits on average across a three-year period 2

Minneapolis Visitors (Continued)  80% visit for leisure and 20% for business  Stay for three nights on average if an overnight trip  Spend $80 per person per day  Participate in four key activities  Sports (professional, winter and amateur)  Shopping  Friends and Family Events (weddings, funerals, holidays, reunions and graduations)  Family Entertainment (zoo, aquarium, and amusement / water parks) 3

Visitors to Minneapolis – St. Paul (Millions) Source: D.K. Shifflet & Associates, Ltd %

Leisure Visitors to Minneapolis – St. Paul (Millions) Source: D.K. Shifflet & Associates, Ltd %

Visitor Spending in Minneapolis – St. Paul (Millions) Source: D.K. Shifflet & Associates, Ltd %

Leisure Visitor Spending in Minneapolis – St. Paul (Millions) Source: D.K. Shifflet & Associates, Ltd %

Age of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 8

Average Age of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 9

Generation of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 10

Marital Status of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 11

Household Size Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 12

Average Size of Household Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 13

Presence of Children in the Household Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 14

Income of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 15

Average Income of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 16

Occupation of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 17

Education of Visitors Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 18

State of Origin Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 19

City of Origin Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 20 38%

Length of Trip Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based” 21

Length of Stay Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based” 22

Average Number of Nights on Overnight Trips Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based” 23

Type of Accommodations Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 24

Purpose of Visit Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 25

Purpose of Visit Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 26

Traveling Party Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based” 27 46% 1.9 Persons on Average

Number of Visits in Past Three Years Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 28 73% Return Rate 6.9 Visits on Average

Expenditures Per Person Per Day Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Days Based” 29

Primary Activities Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based” 30

Primary Activities 31 Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”

Primary Activities Indexed to USA 32 Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Stays Based”

Destination Rating (Ten-Point Scale: 1 = “Poor” and 10 = “Excellent”) Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 33

Month Trip Started Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 34

Mode of Transportation Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 35

One Way Distance Traveled by Automobile Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “Person-Stays Based” 36 Average = 311 Miles