1. Ontario Boating Tourism Statistics 2015
Fall 2017

2. This report summarizes key characteristics of visitors and visitor spending of trips in Ontario which included the activity of Boating. Data was sourced from Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey, Some slides include an index table which simplifies the comparison of Boating and total trip statistics. Since total trips equals 100, an index of 105 indicates Boating is 5% higher than total, similarly an index of 90 signifies Boating is 10% lower than total. Index Interpretation less than 80 Boating trips underdeveloped versus total trips Boating trips similar to total trips greater than 120 Boating trips overdeveloped versus total trips 2

3. Visits and Spending
Region
Visits
(millions)
Visitor Spending
($ billions)
Ontario Total
141.9
25.4
Ontario Boating
5.7
1.3
Ontario Boating proportion of Ontario Total
4.0%
5.3%
In 2015, there were 5.7 million Boating visits in Ontario, representing 4.0% of total visits in Ontario
Boating visitors spent $1.3 billion, accounting for 5.3% of total visitor spending in Ontario
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

4. Boating and Total Visits by Origin
Boating vs. Total
Visit Index
Ontario 98
U.S. 90
Other Canada
151
Overseas
130
Ontario residents accounted for the majority of Boating (84%) and total (86%) visits
U.S. visitors accounted for 7% of Boating visits compared to 8% of total visits
Visitors from Other Canada comprised 7% of Boating visits and 5% of total visits
Overseas visitors accounted for 2% of Boating visits and 2% of total visits
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

5. Boating and Total Spending by Origin
Boating vs. Total
Spending Index
Ontario
104
U.S.
124
Other Canada 89
Overseas 78
Ontario residents accounted for the majority of Boating (57%) and total (55%) spending
U.S. visitors accounted for 18% of Boating spending compared to 14% of total spending
Visitors from Other Canada comprised 8% of Boating spending and 9% of total spending
Overseas visitors accounted for 17% of Boating spending and 22% of total spending
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

6. Ontario Boating Visitors by Region of Residence
Boating vs. Total
Visits from Ontario Index
Reg 1 50
Reg 2 66
Reg 3 96
Reg 4 62
Reg 5
102
Reg 6
159
Reg 7
122
Reg 8 42
Reg 9 51
Reg 10
207
Reg 11 34
Reg 12 71
Reg 13
146
22% Boating visitors from Ontario are from Region 5 compared to 22% of total visits, 22% from Region 6 (14% total visits), and 10% from Region 7 (8% total visits)
Note: Ontario origin Boating visitors represented 83% (4.7 M) of visits and 57% ($766 M) of visitor spending
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport 6

7. Other Canada Boating Visitors by Province of ResidenceBC 4%
(7%)
Boating visits
(Total visits) AB 5%
(7%) SK 2%
(2%) MB
44%
(10%) QC
42%
(66%)
NL/NB/NS/PE 4%
(8%)
44% of Other Canada Boating visitors came from Manitoba with 39% from Winnipeg, (total visits Manitoba 10%, Winnipeg 9%) and 42% form Quebec (66% total)
Note: Other Canada Boating visitors represented 7% (394,000) of visits and 8% ($11 M) of visitor spending
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport 7

8. U.S. Boating Visitors by Region of Residence
Boating visits
(Total visits)
Mountain 5%
(2%)
West North Central
21%
(5%)
East North Central
28%
(39%)
New England 3%
(4%)
Mid Atlantic
24%
(36%)
Pacific, Alaska, Hawaii 2%
(3%)
South Atlantic
11%
(8%)
South Central 6%
(3%)
28% of U.S. Boating visitors came from East North Central states, 24% from Mid Atlantic states and 21% form West North Central states
Note: U.S. Boating visitors represented 7% (412,000) of visits and 18% ($237 M) of visitor spending
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport 8

9. Overseas Boating Visitors by Country of Residence
Ontario’s 9 overseas target markets represent 59% of overseas Boating visitors and 54% of total overseas visits
Note: Overseas Boating visitors represented 2% (133,000) of visits and 17% ($224 M) of visitor spending
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport 9

10. Destination – Boating Visits by Region
Boating vs. Total
Destination Index
Reg 1 39
Reg 2 54
Reg 3 7
Reg 4 16
Reg 5 18
Reg 6 22
Reg 7 99
Reg 8
278
Reg 9
173
Reg 10 31
Reg 11
433
Reg 12
782
Reg 13
240
25% of Boating visits took place in Region 12 compared to 3% of total visits, 17% in Region 11 (4% total), and 15% in Region 13 (6% total)
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport 10

11. Boating Visits by Length of Stay
Boating vs. Total
Length of Stay Index
Same-day 18
Overnight
243
Avg # nights
121
The majority (88%) of Boating visits were overnight visits. For comparison, 36% of total visits in Ontario were overnight visits
The average number of nights spent on Boating visits was 3.8, above Ontario’s average of 3.2 nights
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

12. Boating $/Trip by Length of Stay
Boating vs. Total
$/Trip Index
Total
131
Same-day 91
Overnight 73
Boating visitors spent an average of $235/trip ($179/trip for total trips)
On average, overnight visitors spent over three times as much per trip as same-day visitors
Total trip spending, not just spending on Boating
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

13. Boating Spending by Category
Boating vs. Ontario
Spending Index
Transportation 84
Accommodation
144
Food & Beverage
115
Rec./Entertain.
102
Retail/Other 52
The largest proportions of expenditures were spent on Transportation (30% Boating, 36% total), Food & Beverage (31% Boating, 27% total) and Accommodations (24% Boating, 17% total)
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

14. Other Activities done by Boating Visitors
Activity
Boating Visit Participation
Index vs Total
Any Outdoor/Sports Activity
100%
582
Boating
2497
Fishing
42%
1246
Visit a beach
36%
815
Canoeing
34%
1557
Hiking
28%
623
Wildlife/Bird watching
21%
940
Camping
20%
611
National/Provincial Nature Parks
13%
470
Visit Friends or Relatives 9% 28
Activity
Boating Visit Participation
Index vs Total
Cycling 8%
679
Restaurant or bar
122
Historic Sites
235
Golfing 7%
566
Museums/Art Galleries
Shopping 6% 73
Sightseeing
100
Festivals/Fairs 5%
198
Play a sport
216
Cultural Performances 3% 76
Activity
Boating Visit Participation
Index vs Total
Casinos 3%
110
Hunting
552
Theme Parks 2%
190
Zoos/Aquariums/Botanical Gardens
129
Sports Events 49
ATV
629
Movies 1%
122
Indigenous
546
Business Meeting/Conference/Seminar 15
Medical/Dental appointment 39
42% of Boating visitors went Fishing, 36% visited a beach, and 28% went hiking
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

15. Main Purpose of Boating Visit
Boating vs. Total
Purpose Index
Pleasure
234
VFR 33
Business 9
Other 14
VFR: Visiting Friends and / or Relatives
Most trips were pleasure trips (82% compared to 35% of total trips)
Other includes shopping, medical, religious, hobby/trade show, etc.
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

16. Boating Visits by Accommodation Type
Boating vs. Total
Type Index
Private
103
Commercial 82
Campground
186
The majority (63%) of overnight Boating visits were spent at unpaid accommodations such as private homes and cottages, compared to 61% of total visits
10% of overnight Boating visits were spent in camping/RV facilities versus 5% of total visits
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

17. Boating Visits by Time of Year
Boating vs. Total
Quarter Index
Jan-Mar 5
Apr-Jun 88
Jul-Sept
232
Oct-Dec 19
The largest proportion of trips occur in the summer months with 72% of Boating trips taking place in Jul-Sep versus 31% of total trips
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport 17

18. Boating Visits by Gender
Boating vs. Total
Gender Index
Male
108
Female 90
Males made the majority (58%) of Boating visits. For comparison, 54% of total visits in Ontario were among male visitors
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport

19. Boating Visits by Party Size
Boating vs. Total
Party Size Index
1 person 40
2 persons
108
3+ persons
186
Avg party size
151
With children
171
Avg Party Size
With children % %
44% of Boating visits were among groups of 3 or more people compared to 24% of total visits
21% of Boating visits included children versus 12% of total visits
Source: Statistics Canada’s Travel Survey of the Residents of Canada and International Travel Survey 2015; Ontario Ministry of Tourism, Culture and Sport 19

20. Domestic Boating Visitor’s Income
Boating vs. Total
Income Index
< $50 K 54
$50 K- $75 K
107
$75 K - $100 K 85
$100 K+
139
50% of Canadian Boating visitors in Ontario had an household income greater than $100,000 compared to 36% of total visitors
Source: Statistics Canada’s Travel Survey of the Residents of Canada 2015; Ontario Ministry of Tourism, Culture and Sport

21. Domestic Boating Visitor’s Education
Boating vs. Ontario
Education Index
< High School 27
High School 99
Some post-secondary 95
University degree
123
40% of Canadian Boating visitors in Ontario had a university degree compared with 32% of total visits
Source: Statistics Canada’s Travel Survey of the Residents of Canada 2015; Ontario Ministry of Tourism, Culture and Sport

22. Boating Summary
In 2015, there were 5.7 million Boating visits, accounting for 4.0% of total visits to Ontario. Boating visitors spent $1.3 billion, or 5.3% of total visitor spending in Ontario.
Ontario residents accounted for 84% of visits and 57% of spending, residents of Other Canada accounted for 7% of visits and 8% of spending, U.S. visitors represented 7% of visits and 18% of expenditures, and overseas visitors accounted for 2% of visits and 17% of spending
22% Boating visitors from Ontario are from Region 5 compared to 22% of total visits, 22% from Region 6 (14% total visits), and 10% from Region 7 (8% total visits)
25% of Boating visits took place in Region 12 compared to 3% of total visits, 17% in Region 11 (4% total), and 15% in Region 13 (6% total)

23. Boating Summary
The majority (88%) of Boating visits were overnight visits. For comparison, 36% of total visits in Ontario were overnight visits. The average number of nights spent on Boating visits was 3.8, above Ontario’s average of 3.2 nights
Boating visitors spent an average of $235/trip ($179/trip for total trips). On average, overnight visitors spent over three times as much per trip as same-day visitors
The largest proportions of expenditures were spent on Transportation (30% Boating, 36% total), Food & Beverage (31% Boating, 27% total) and Accommodations (24% Boating, 17% total)
42% of Boating visitors went Fishing, 36% visited a beach, and 28% went hiking
Most trips were pleasure trips (82% compared to 35% of total trips)

24. Boating Summary
The majority (63%) of overnight Boating visits were spent at unpaid accommodations such as private homes and cottages, compared to 61% of total visits. 10% of overnight Boating visits were spent in camping/RV facilities versus 5% of total visits
The largest proportion of trips occur in the summer months with 72% of Boating trips taking place in Jul-Sep versus 31% of total trips
44% of Boating visits were among groups of 3 or more people compared to 24% of total visits. 21% of Boating visits included children versus 12% of total visits
50% of Canadian Boating visitors in Ontario had an household income greater than $100,000 compared to 36% of total visitors
40% of Canadian Boating visitors in Ontario had a university degree compared with 32% of total visits