May 7, 2002 1 VP-GB Dr. Stefan Vieweg Intelligent communication vehicles Vodafones ad hoc presentation at the eSafety Workshop June 10, 2002 Vodafone Dr.

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Presentation transcript:

May 7, VP-GB Dr. Stefan Vieweg Intelligent communication vehicles Vodafones ad hoc presentation at the eSafety Workshop June 10, 2002 Vodafone Dr. Stefan Vieweg

May 7, VP-GB Dr. Stefan Vieweg Major market drivers for telematics: Why is open architecture for telematics important : Outcome of ERTICOs Think Tank on open architecture

May 7, VP-GB Dr. Stefan Vieweg Vehicle manufacturers expectations from telematics Use and upgrading of own brand Customer relation- ship for 1:1 marketing and CRM Time to market leadership Upselling of fea- tures, services Cost saving through internal process optimization Economies of scale Brand perception Quality Availability Add. Revenue Cost reduction Economics Business case (RoI, payback) Long-term service operation assured Automotive quality (services, availability) International availability International tariff model...

May 7, VP-GB Dr. Stefan Vieweg European Telematics Market Potential: The Volume Game Assumes telematics as standard on the different car segments European-wide services available D: 27% UK: 14% I: 15% Rest of EU 19% F: 16% E: 9% PL, CZ 1.2 mio Telematics-equipped cars: Time

May 7, VP-GB Dr. Stefan Vieweg Telematics services clustering Manufacturer specific services Telemetry/Diagnosis Data Warehouse Direct Marketing Intern. Availability Emergency Roadside Assistance Vehicle- related services Electronic Trip Reports Traffic Info Dyn. Navigation Remote Services Fleet Solutions Personalised services PIM Internet/WAP News Group Travel Concierge (POI) Remote Feature Download 3G services Cluster 123 Basic functions: Internationally available, interfaces and platforms, applicable for telematics, e.g. Global-SIM, iVPN, UM, IVR, LBS Examples

May 7, VP-GB Dr. Stefan Vieweg Embed ded SIM Global SIM in the Vehicle Network Access Display Handsfree Service Plattform Personal SIM Service Cluster 1 (Manufacturer Services) Service Cluster 2 (Vehicle Services) Service Cluster 3 (Personalised Services) Embedded Telematics Unit Personal SIM Vehicle Separation of personal telephony and car-related services The vehicle has an unique international IP-Address

May 7, VP-GB Dr. Stefan Vieweg OEM cost and revenue per vehicle (typical example)

May 7, VP-GB Dr. Stefan Vieweg Current telematics barriers vs. enablers to mass market Barriers High development/integration costs, very high terminal cost Differences HW/SW architecture Limited volume and penetration No International service provisioning Limited value proposition Initiatives/requirements Initiatives by key players to create volume based, target priced basic, non-customized HW/SW Industry-wide HW/SW standard possible due to differentiation on UI and applications, e.g. GTP (Telematics-Forums initiatives), GST Basic telematics functions as standard in vehicles Deep integration of HW in the car Active promotion by OEMs of CRM and internal cost savings / benefits EU wide standardised business modeIs for mobile networks and service providers International seamless access and basic services Open Platform for third party content services Up-selling of additional services for further revenues

May 7, VP-GB Dr. Stefan Vieweg Automotive Sector Terminal Industry Sector The reference in digital mapping Membership Service Industry Sector

Validation for adoption MobiMeter SpeedAlert Approval Telematics Forum Roadmap GTP 1.0 GATS ACP Scope WEAT 1.0 pay TMC 1.0 TSSP 1.0 GATS (WAP) OSGi-VEG 3GT TMC Forum OAT 1.0 Validation for adoption GST Development Implementation Validation for adoption GST Global System for Telematics GTP Global Telematics Protocol WEAT WAP EFI API for Telematics OAT OSGi API for Telematics Pay TMC encrypted TMC TSSP Telematics Safety and Security Protocol Adopted external Standard Telematics Forum Standard

May 7, VP-GB Dr. Stefan Vieweg Key Messages and Conclusion It´s about internationalisation Seamless access and standardised platform interfaces It´s about volume Establish the right business models to address the mass market Telematics enabled cars to become a commodity (cluster 1 services) It´s about the right terminal strategy Telematics engine, integrated systems, personal handset Its about a joint effort of key players Telematics-Forum might be one of the facilitators