Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.

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Presentation transcript:

Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan

About Harris More than 40 years providing solutions to higher education – Print directories – CRM solutions using online communities – , phone address append CUBAA partner for more than 6 years. Currently in year 2 of 5 year contract CUBAA hired dedicated employee

The User Experience

About our records Total Records > 287,262 Registered users > 24,524 addresses >148,211 Alumni records > 261,333 Student records > 25,929 Hidden records > 32,335

FBN activity Registered users > 24,524 forwarding >2,208 Social Networking > 809 (at least one friend) Facebook application > 711 (launched Nov, 2008) Resumes > 507 Class Notes > 199 Ask a Buffs> 138 (launched July 1, 2009) Group subscribers > 54 (launched Sept. 1, 2009)

How CUBAA uses Harris A robust CRM tool Collect new alumni and student data Gauge interest and engagement Integration between tools Platform for constituents to make connections Campus groups and chapters use tools to communicate with their constituents To communicate with alums and students ( marketing, event registration, surveys & forms)

, , ! Each month, more than 600k s are sent to alums around the world. The Harris tool: Complex query development based on any data field (200+ fields) and FBN user activity Supports templates, WYSIWYG & html editors, text version editing Template customization Future scheduling Reporting Robust admin permissions

Campus & Chapter Ecomm Program

Expanding our footprint with Harris By providing campus and affinity groups access to our tools, we are:  Creating connections  Centralizing data  Reciprocal relationships (CRM)  Engagement, cross promotion and collaboration between groups

Harris Web 2.0 Our Facebook application allows registered users to:  Update profile  Register for an event  Post Buff News  Search the Directory  Set up an address  Share FBN activity on wall (event reg, Buff News, donation, etc.)

What’s next for Harris? Mobile Twitter Enhanced event registration tool

What’s next for CUBAA & Harris? By 2012, we want: 30k registered 2k facebook app users 2k Ask a Buffs