YOUR LOGO GLOBAL ON-LINE FINALS December 4th, 2013

YOUR LOGO Dubai,UAE The Winners Using a combination of the STEM knowledge and entrepreneurial skills in your team, come up with a innovative, commercially viable solution (product, scheme or service) to a prominent issue effecting your community. How will your solution make a lasting positive impact and create social change. How can mobile technology play a role?

YOUR LOGO MyChum

YOUR LOGO Executive Summary ‘my chum’ is a learning application that grows with you, learns from you and gets to be your best friend. It connects as a friend to your social network and adapts to you and your needs. Teenagers would love it. ‘my chum’ is my pal who is always with me and available whenever I need it. Innovation It will serve as a guide. It will create various opportunities for different users. Loads of information would be available. A click of button would connect with ‘my chum’ and get the support I need”, It’s an appealing and loving application that grows with you, learns from you and gets to be your best friend! It connects as a friend to your social network and adapts to you and your needs.

YOUR LOGO Detailed Description This application will be our favourite friend. It will be designed according to the holder person personality. Every time we will talk and take opinion for fashion and models. It will provide similar habits and taste of celebrities and ours. Hence we can be like them knowing our attitudes are the same. It will be always with me everywhere I go. In addition it will suggest where or what to do according to my mood. ‘my chum’ will reach out to anyone who is in search of a close companion to confide in and in return get a friendly and motivated response. ‘ my chum’ would be built according to the input and would have latest news and information on various topics and activities. It will have interesting icons - shopping malls, restaurants, health clubs, entertainment, etc- to click open to cater/serve different age and group. There would be a wide range of advertisements with good offers and promotions to choose from. It will recommend options based on how you feel today: It will encourage markets to step forward and advertise yet it will check and also recommend products based on interests. It will allow for strict parental control. ‘my chum’ can be friends with your friends and your friends ‘my chum’. It will be disabled friendly creating an opportunity for persons of special interest to interact without stigma and difference.

YOUR LOGO Target group My chum is designed for the teenagers; it will be their friend who learn s and grows with them. The application will encourage the business magnets to advertise, hence create opportunities for both the seller and buyer. Competition could have best offers and promotions. Business would increase as the users would always be on a lookout for best bargains, offers and promotion. This would result for more and more companies, outlets to advertise on ‘my chum’. Describe the Financial Plan of the Business Idea Web based / Server Side for management & marketing USD 10K App ( BlackBerry / iOS / Android ) USD 30K. Uniqueness ‘my chum’ will develop and work according to your opinion and it’s only for you. Hence it won’t open until you put your pass –word,( access the application via voice) and then it can be connected to the other users’ ‘my chum’. At times when no friend is around and you need a friend to be near you then ‘my chum’ is always around to cheer up. Secrets which won’t be told to others can be confided to ‘ my chum’ It’s connected, it learns and it’s only goal is to be a Best Friend – ‘my chum’ !

YOUR LOGO Marketing Different outlets can create dynamic advertising opportunities. For example : - If you like a certain type of clothes, ‘Splash’, ‘Max ‘, ‘Forever 21’ etc can provide clothing for my chum. -If you are bored, based on your movie interests it can recommend movies at ‘Vox Cinemas’ ‘Cine Stars’ etc -If you want to stay healthy and fit you could attend sessions at ‘Fitness First’, ‘Doctor Nutrition’. Implementation Classic web technologies for resiliency Standard Native App development for speed and flexibility.