Moving the RFID Value Chain Value Proposition Cost and Complexity What is it? (passive RFID) Where is it? (active RFID) How is it? (Sensors) Adapt to it Source: Wireless Data Research Group

Node Networking Access & Control Gateways, Switches, Routers Data Mgmt Wireless RF WiFi Blue tooth ZigBee Micro wave CellSatellite ReFLEX Short range Long range Dial Up/ DSL Cable Power Line Wired Active RFID Passive RFID Identification I/O & Communications Ports SensoryProcessing Micro- processors Memory Embedded Sensors Stand-Alone Sensors TECHNOLOGY INFRASTRUCTURE Infrastructure App Servers Data Storage Data Center Solution Platforms CRM ERP Diagnostics Applications Data Visualization & Access Tools Mobile Handsets POS/POC Devices PDA Personal Computers Web Tablets Information Devices Into the Technology Landscape. Source: Focal Point Analysis

System Integr. Framework Application Infrastructure Content Management CRM Infrastructure Contact Management Transaction Management Shipment Tracking Event Collection Personalization Engine Purchase History Customer Modeling Data Analysis Personalization Rules Web Browser Mobile Device With Reader/ Persistent Storage Message Based Integr Transaction Based Integr. ETL Tools Unified Customer Database Authoring Publishing Rev. Control 3rd Party Content Delivery Workflow Content Repository Profiling Credit Management Calendar Management Inventory Tracking And the Application Architecture Mobile Phone W/Reader Reader Active, Passive Tags Sensors Back-end systems Billing systems Manufacturing Systems Product Information Customer Records Partner records Integration Legacy/Installed Base Back Office User Interface

With the RFID Integration Stack Operational Support SystemsNetwork, hardware and application infrastructure monitoring services Monitoring Services ERP systems, SFA systems CRM systems, Billing Systems, Custom/legacy Provides data and application logic for managing business processes Legacy & Data Services JMS, JDBC, ODBC, XML based interfaces Provides connectivity to legacy and other back-end data sources Integration Services J2EE application servers, COM+ platform, Portal Servers Provides distributed object infrastructure for running business and content services Application Services COM+ components, Servlets, JSP custom tags, EJBs Aggregates and provides data and content servicesBusiness & Content Services Web server, XML Transcoding Engine, Content delivery server, Processes data through templates for presentation on various platforms Presentation Services WLAN and WWAN, Wireless Intelligent Network, SS7, TCP/IP, GPS, Control Channel Multiple Network Integration, Incorporation of Network Intelligence into Applications, Connectivity between server side logic and presentation platforms Network Services Independent Reader, Active and Passive Tags, Client on PC, Smartphone, Handheld Device and platform OS for the collection and presentation of data Presentation Platforms TechnologiesDescriptionService