PRESENTATION TEMPLATE January 07 CincyTechUSA - Proprietary & Confidential

CincyTechUSA - Proprietary & Confidential The goal is… To communicate the company’s story as clearly as possible To create excitement for the company to attract further resources To get a second meeting! Every presentation is unique and will have its own flow, but a template is a good start January 07 CincyTechUSA - Proprietary & Confidential

CincyTechUSA - Proprietary & Confidential Presentation musts Less Is More 10 - 12 Minutes only Graphics; Keep It Simple, Std Logo Remember to tell your audience what you do Save time for Q&A, which is as important as the presentation January 07 CincyTechUSA - Proprietary & Confidential

Slide 1 – Cover (and Overview) Depending on the “story” these could be separate slides Presenter and company introduction must cover: Who you are? What is your title? What business you are in? What markets do you compete in? What do you want to achieve with this presentation? Funding request? Elevator Pitch January 07 CincyTechUSA - Proprietary & Confidential

CincyTechUSA - Proprietary & Confidential Slide 2 - Overview Company overview Important company milestones achieved Mention your biggest strength during the overview or introduction (For example: Excellent management team) Short personal experience to hook the audience and to have a smooth transition to the “Problem” slide! January 07 CincyTechUSA - Proprietary & Confidential

CincyTechUSA - Proprietary & Confidential Slide 3 - Problem What is the pain? Who has it? Will they pay for the solution? Is your solution “the pain killer/must have” or “the vitamin/nice to have”? Why are they going to pay for a solution? Cost savings? Increased market share? Elimination of a bottleneck? Quantify the problem concisely! ($) How much does the problem cost to its owner? January 07 CincyTechUSA - Proprietary & Confidential

CincyTechUSA - Proprietary & Confidential Slide 4 – Your Solution Compelling presentation of your solution Graphics, illustrations or pictures are highly recommended (Remember: Keep It Simple) Relate to the problem slide List the key points that will help the audience Don’t explain the technology in detail What is it? What it does and NOT how it does it. What will happen if it is implemented? How much will it save? What will it allow your customer to do that couldn’t be done before? January 07 CincyTechUSA - Proprietary & Confidential

Slide 5 – Market (How big is the problem?) How will you make money from your solution to the problem? Size, growth, maturity (graphs) Segment it as much as possible (could be verbalized) Ex, If you are selling wheat bread to the restaurant industry, the segmentation order should be: Restaurant industry size: $5555 Restaurants that buy the bread instead of cooking: $444 Restaurants that buys wheat bread: $33 Restaurants that you can reach (your target):$2 January 07 CincyTechUSA - Proprietary & Confidential

Slide 6 – Technology (Solution Description) If the value is in cost savings focus on that aspect, always relate to benefits Layman terms Graphs, pictures work Assume that the audience does not know the technological field you are in Yet, give a compelling description without using abbreviations or techy terms January 07 CincyTechUSA - Proprietary & Confidential

Slide 7 – Competitive Advantage (Value Proposition) What is your unfair advantage? What are the features that will hook the decision makers? What is the duration of your solution? How often it will be replaced? Why the customer should pay? What is the value proposition? January 07 CincyTechUSA - Proprietary & Confidential

CincyTechUSA - Proprietary & Confidential Slide 8 - Competition List Direct (same/similar solution providers) and Indirect (current other methods) competition Southwest Airline’s direct competitors are other airlines but they declared that they are indirectly competing with all other available travel choices Large and small companies Why you are different? Comparison of solutions based on customers’ decision making criteria Customer feedback, why you versus others? Providing a detailed competitive analysis and listing the potential competitors increase your credibility January 07 CincyTechUSA - Proprietary & Confidential

Slide 9 – Business Strategy (Go to market strategy) Who are your target customers How do they buy? Online? Trade show? How is the market connected? Pricing model, how are you going to make money? How you are going to tackle the market? Your response to competitors Highlight third party validation Graphs work January 07 CincyTechUSA - Proprietary & Confidential

CincyTechUSA - Proprietary & Confidential Slide 10 – Financials Everyone knows that this is an estimate, but still they want to know how realistic are the financials and if you are capable of predicting the market 5 Year realistic estimates – graph is a must Highlight Milestones, and mention if there is an important issue for the realization of revenue projections Don’t provide details, but be prepared to present and discuss them January 07 CincyTechUSA - Proprietary & Confidential

Slide 11 – Management Team Only write names, titles and company names that the team worked for Don’t list more than 6-8 people Verbalize key achievements and relate to your business strategy Board of advisors January 07 CincyTechUSA - Proprietary & Confidential

Slide 12 – Funding (…if seeking investment) How much $ are you seeking? Where will the money be put to use? (i.e. 45% R&D, 20% Marketing, %10...etc) Pie Graphs work nicely How long will the money last? How long until you need another cash infusion or will this be all the financing you need? Exit Strategy? January 07 CincyTechUSA - Proprietary & Confidential

CincyTechUSA - Proprietary & Confidential Slide 13 - Summary List your strengths unique to your company 3-5 points that you want from your audience to remember when they leave the room January 07 CincyTechUSA - Proprietary & Confidential