Powered by and “Process Overview” Presented by Ms Christina Stercken, Partner of EAC

Powered by and Supporting in market entry (Facilitation Phase) The roll out of the MIIM program starts with the company selection and on-boarding – in the second stage market entry support will be facilitated 2 Business Support Program: Roll Out Steps Source: EAC “Program Owner” “Knowledge Partner” Company selection and on-boarding (Preparatory Phase) Detailed understanding of company requirements Design and implementation jointly with program partners Design and implementation jointly with program partners

Powered by and Identification of 30 MIIM focus companies will be done on pre-defined criteria based on the analysis of the questionnaire which has been sent out 3 Questionnaire: MIIM Focus Companies Source: MIIM Program If you have not yet sent back the questionnaire, please do it asap! For some enrolled companies, first round of meetings scheduled right from next week If you have not yet sent back the questionnaire, please do it asap! For some enrolled companies, first round of meetings scheduled right from next week General Information/ Business  Revenues and employees  Geographical split of revenues  Business scope  Business model and international exposure  Revenues and employees  Geographical split of revenues  Business scope  Business model and international exposure MIIM Expectations  Expectations  Support needs  Level of engagement  Identify necessities  Expectations  Support needs  Level of engagement  Identify necessities Market Know-how  Familiarity India  Reasons for market entry  Targets/ concerns  Know how and investment plan India  Familiarity India  Reasons for market entry  Targets/ concerns  Know how and investment plan India Infrastructure  Number of manufacturing sites  Asia/India presence  International set up and Asia/India experience  Number of manufacturing sites  Asia/India presence  International set up and Asia/India experience

Powered by and Selection of MIIM companies will be based on a “first come – first serve” basis 4 Source: EAC Selection of MIIM Companies Selection  Based on pre-defined criteria according to questionnaire feedback  Meetings set up  Follow up  Analysis  Enrolment (‘First-come, first-serve’ basis) Categorization New companies will be enrolled in the program when existing companies leave after successful market entry (rolling admission process) Manufacturing Set up of operations in India Trading Technology Service Trading, sourcing, export/import India Looking for technology cooperation with India Service business in India

Powered by and 5 Source: EAC MIIM Program Roll-Out and Implementation (1/2) Hotline/ account  Hotline:  Fax:  indianembassy.de  Hotline:  Fax:  indianembassy.de Exchange Platform  Exchange platform for all MIIM companies will be conducted half yearly  Discussion and experience sharing  Network event  Exchange platform for all MIIM companies will be conducted half yearly  Discussion and experience sharing  Network event Conduct Workshops  6 bi-monthly workshops-open and free to all enrolled companies  Topics of interest to all, key notes by program experts  On request individualized workshops will be provided  6 bi-monthly workshops-open and free to all enrolled companies  Topics of interest to all, key notes by program experts  On request individualized workshops will be provided Dedicated Workshops/Projects  For specific requirements of companies, customized workshops/ projects are offered  Will be designed and executed by respective MIIM program partners  For specific requirements of companies, customized workshops/ projects are offered  Will be designed and executed by respective MIIM program partners Based on the company segregation and support requirement, customized solutions will be implemented with the support of all MIIM program partners Based on the company segregation and support requirement, customized solutions will be implemented with the support of all MIIM program partners Case-by-case support is offered in four different ways: hotline, workshops common for all and projects/individual workshops for MIIM companies

Powered by and 6 Source: EAC Company 1 Program Manager Hotline Common Indivi- dualized Execution If extensive support is needed…. On request and demand of individual company; Performed by program partner On request and demand of individual company; Performed by program partner Work-plan for individual company Details Handling of request Company 1 Company n Bi monthly Workshops Exchange Platform Common interests and exchange MIIM Program Roll-Out and Implementation (2/2) The personal meetings during on-boarding and the hotline are key to identify common needs and individualized support areas Customised Workshops Customised Workshops Projects

Powered by and 7 The entire program will be guided by the Embassy of India supported by KP – a steering committee and partner network secures access to all relevant resources Team MIIM- Programme Partner Structure Steering Committee 1) Programme Owner: Embassy of India, Berlin Programme Owner: Embassy of India, Berlin Knowledge Partner: Euro Asia Consulting Knowledge Partner: Euro Asia Consulting Facilitation Partners Invest India 6 State Governments of India 6 State Governments of India Tax & Legal Partners Chamber of Commerce Indo-German Chamber of Commerce Indo-German Chamber of Commerce Khaitan & Co. India Khaitan & Co. India Rödl & Partner, Germany Rödl & Partner, Germany Technology Partner Global Innovation and Technology Alliance Banking Partners LBBW Sate Bank of India KFW DEG Incubation partner German Centre Delhi Gurgaon (GCDG) Communication Coordination Cooperation 1) Headed by Ambassador of India to Germany; representatives of Govt., relevant Partners

Powered by and The program will last for a year and we all should aim to make it a success 8 Source: MIIM Program Timeline Time Line Project activities Phase IPhase IIPhase IIIPhase IV SepOctNovDecJanFebMarAprMayJunJulAugSep Enrolment of Companies Execution of project plan Continuous engagement I.Exchange platforms II.Common workshops Enrollment Execution (Hotline Q&A/Workshops/Projects) MIIM: Making you MAKE IN INDIA vision a reality Rolling admission process Preparation of workplans