Sustainable Management Metropolia Business Ethics IP week 12 A Vision For The Future: Circular Economy

Innovation

Life Cycle Assessment Natural resource Raw material Half-fabric Product Waste is the assessment of the environmental impact of a given product or service throughout its lifespan

Life Cycle Assessment

A.k.a. Cradle to grave Holistic approach Product, service or whole company assessment: Environmental impact Embodied energy or Emergy 3 R’s: Reuse, Reduce and Recycle (Replace added sometimes)

Production Much more raw material is used for production then for the final product Saving number of final product saves raw materials manifold

Production WoodPulpPaper ResourcesWasteResourcesWaste Resources Energy Lost Energy Lost Energy Lost Energy

World Business Council for Sustainable Development Eco efficiency is: reduction in the material intensity of goods or services, reduction in the energy intensity of goods or services, reduced dispersion of toxic materials, improved recyclability, maximum use of renewable resources, greater durability of products, and increased service intensity of goods and services.

Innovation of Business Models From waste as a cost to a waste as an asset Recycling factory in Kampala, Uganda pays cash p. kilo plastics, has lead to numerous local initiatives, 43 people working in the factory, hundreds make a living collecting. The clean end products are sold to China for fibers of fleece and carpets. The environment benefits too. From car lease to mobility services Athlon car lease, the biggest lease company of the Netherlands closed a deal with the Dutch Railway, NS. It offers now clients a car lease plus NS Business Card. Athlon wants to become a mobility broker in 2020.

New Processes Putting processes together Save energy Imitate biological processes Enzymatic production Low temperature (room temp.) No by-products Low energy consumption E.g. spider silk Imitate ecosystems Zero emission industry park

Saving materials Scrap recovery for recycling Net-shape manufacturing Efficiency E.g. Cutting pattern calculated to cloths to waste the least Effectiveness 1810 steam engine boilers 2200 pounds per Hp pounds/Hp 1950 electric engines 55 lb/Hp lb/Hp

Born again materials Reverse logistics Redistributing products from customers back to manufacturers E.g. Kodak and Fuji ‘disposable’ cameras Extended product responsibility E.g. Package recycling Downcycling Biodegradable

Cradle to cradle book Cradle to cradle: remaking the way we make things Written by Architect McDonough and chemist Braungart Published in 2002

resourceraw materialcomponentassemblyconsumptiondisposal Cradle to Grave Cradle to Cradle resourceraw materialcomponentassemblyconsumptiondisposal

Cradle to Cradle In contrast to Cradle to Grave concept Reduce, reuse, recycling (3 R’s) Reducing: ‘poisoning’ at a slower rate Reuse: products are not designed for this purpose Recycling: down cycling and potentially dangerous

Cradle to Cradle Focus on: Design, start from the root of the problem Biological processes, like ecological systems Not Eco-efficiency (3 R’s) but Eco- effectiveness Waste = Food principle Biological nutrients and technical nutrients

The Book itself No Paper, but synthetic resins Non toxic, recyclable (up cycle) Superior durability and performance Waterproof Ink can be washed of As an example of their concept: the book is a ‘technical nutrient’

C2C in Business Ideas has followers among “big business”: Nike, Ford Motor Company, Herman Miller 2 documentaries in NL attracted attention of business

C2C certification using environmentally safe and healthy materials; design for material reutilization, such as recycling or composting; the use of renewable energy and energy efficiency; efficient use of water, and maximum water quality associated with production; instituting strategies for social responsibility

Example of certified C2C Diapers fully recyclable, compostable and flushable No use of chlorine, plastics, latex, perfumes, inks and dyes. It takes up 500 years to biodegrade for a normal disposable diaper in a landfill

Sustainable management Conclusion: What did you learn? Evaluate the zero measurement. Did you change your mind? Why? Which parts of this course did influence you most? What is your stance towards CSR and Sustainable development?

Sustainable Management Conclusions: Business as a driver for change, with a stakeholder orientation and multidisciplinary approach. Government and regulating authorities needed for leveling playing field Holistic view needed: there is only 1 world for 6.6 billion people & we all want an equal share Long term ethical thinking required: what are the consequences of our actions of today? What do we want, what do we need? Use solar income, strive for the highest sustainable technology, affluence for everyone.

Thank you Be the change that you want to see in the world. Mohandas Gandhi