Ernest Tai Ericsson Limited Sept 10, 2002 One-Stop shop to Mobile Internet

90% of the time, a new MMS user … Subscribe to MMS service for free? Subscribe? When configuration message arrives, press Yes. Operator X OTA MMS configuration to MSISDN X MMS configuration, press yes to proceed ! Proceed? MMS settings Configured My Menu What’s New? Menu List Option MSISDN not in MMS database, UAProf indicates MMS ! MSISDN UA-Prof Operator X 1 MMS, WAP, SMS? OFF? 4 Operator Y 3 ? Compose a message To: From: xxxx Subject: xxx Send? 2 Operator X

80% of time, a new Java user… My Menu What’s new? Menu List Option Operator UA-Prof List Games for P800 Java game $15 1 Java game Downloading Operator Content Charges GPRS Charges 2 Cell reselection Moving ! Java game Downloading 90% Data Nack Data Nack 3 Java game Downloading ERROR ! Connection is bad. Am I charged? Call CS Hotline 4

What communication problem we are solving? Operator Person P2P Operator Person Content P2C Java MMS WAP(color) WAP(b&w) SMS How to enable different handsets to talk? How to enable inter-operator messaging? Operator X Operator Y How to enable CP to supply contents efficiently? Enabling one content to address all handsets & Web? XML, HTML, WML1.2, WML1.3, XHTML

It’s not only about technology … it’s about … Technology Enablers Customization Integration End user experience Marketing  Technology Enablers ­WAP, MMS, Java, IMPS, MoD  Technology Enablers ­WAP, MMS, Java, IMPS, MoD  Customization, Integration ­Inter-operator ­Legacy phone ­Flexible charging ­Content management  Customization, Integration ­Inter-operator ­Legacy phone ­Flexible charging ­Content management  End user experience ­Performance, contents, portal  End user experience ­Performance, contents, portal  Marketing ­Branding, service offering  Marketing ­Branding, service offering

MMS – Enable P2P and P2C MMC Automatic Add to directory Subscriber Directory First time user Auto registration MMS Phone WAP Phone Web Retrieval MMC Legacy Phone support Content Provider Interface SOAP HTTP SMTP CP support to Phone Phone to support

IMPS – Enable P2P and M2I  User Status, Mood, Location  Buddy List, Chat Room  Comply with WirelessVillage IMPS standard  Interwork with ICQ, Yahoo/AOL Messenger  Interwork with MMS, SMS, WAP, Java  User Status, Mood, Location  Buddy List, Chat Room  Comply with WirelessVillage IMPS standard  Interwork with ICQ, Yahoo/AOL Messenger  Interwork with MMS, SMS, WAP, Java ICQ - 127M users, 700M message per day ICQ Client

The technology is here, to integrate it end-to-end is the key Instant Messaging Mobile Positioning Video Streaming Java Provisioning MMS gateway WAP gateway SMS center 2.5G Network 3G Network GGSN Content Management Content Providers Text Messaging Picture Messaging Instant Messaging Java Gaming, MTV Video Streaming Location- based service Internet Browsing Network Management Billing Mediation Satisfying End-user experience through e2e Performance Optimization

End-to-end Performance Optimization Capacity, Processor Load, Channel loading, Dropped Calls Congestion -Latency -Throughput -Successful Service Attempt -Dropped Service Radio Network Core Network Service Network WAP/ Interactive Multi-media/ Streaming FTP KPIs KPIs KPIs KPIsKPIsKPIs

Simple tools for content creation  Tools to Resize pictures (WAP, MMS, Java, MPS, etc.)  Capture portions of pictures  Add multiple frames, voice clips, Ringtones Enlarge Shrink Rotate Brightness Sample Viewer Select Region Frame assembler

Finally … Content Providers MMS E-card MMS Ringtone Java Games Mobile Finance

Summary  User Experience is everything  Enablers without customization will not meet the user experience  The principle is enabling P2P and P2C communication  Ericsson provides the enablers, networks, and integrate end to end  e2e optimization enhance experience  Contents tools, Content providers alliance helps operator reduce time-to- market Network Enablers content Users

One-stop shop to Mobile Internet