1. Mobile Applications Presented by Ruchith Gunaratne ruchith@hsenid.com 01-Nov-2006 Mobile Computing

2. What is a mobile application ? An application which resides in the mobile phone or which is accessed/used by a mobile phone over any channel such as SMS, MMS, GPRS, Voice, DTMF[Dual-tone Multi Frequency ], USSDC,etc. Mobile application

3. Why mobile applications ? 1.To make mobile users life easier. 2.To increase the ARPU [Average Revenue Per User] Increase the ROI 3.To attract new subscribers 4.To reduce the churn 5.To gain a competitive advantage in the market. 6.To improve the subscriber interaction 7.To move with the fast growing technology.

4. Why mobile applications.. [contd] 0G, 0.5G – Radio signaling based communication - Half Duplex communication 1G – Analog Communication 2G – Digital communication – GSM 2.5G – GPRS 2.75G – EDGE 3G – WCDMA 4G - moving 100Mbits/s, stationed 1Gbits/s bandwidth

5. High level network infrastructure of a Telco

6. Short Message Service Center – SMSC –Used to enable SMS communication and its VAS –Application Protocols used SMPP – Short Message Peer Peer UCP - Universal Computer Protocol CIMD - Computer Interface to Message Distribution –Well known brands Logica CMG Comverse Ericcson Nokia Seimens Telco Network Components

7. Multimedia Message Service Center – MMSC –Used to enable MMS communication and its VAS –Application Protocols used MM4 – Based on SMTP MM7 – Based on SOAP –Well known brands Alcatel Ericcson Nokia Telco Network Components

8. Unstructured Supplementary Services Data Center - USSDC –Used to enable session based interactions –Application Protocols used CIMD SMPP –Well known brands Alcatel Erricson Nokia Telco Network Components

9. Intelligent Network – IN / Billing systems –Used for subscriber billing For prepaid - IN For post paid – Billing system –Application Protocols used Proprietary protocols will be used. –Well known brands Comverse Erricson Nokia Lucent Alcatel Logica CMG Telco Network Components

10. Types of SMS applications SMS Banking / Payments SMS Stock trading / alerts SMS Chat / Dating SMS Games SMS quiz Ringtones / Picture messages Topup solution Mobile applications

11. SMS applications

12. Mobile applications SMS Banking applications SMS SMSCSMS Gateway SMPPHTTP RMI Web service SOAP Banking Server : Links can be secured by VPN or Leased lines SMS connection layerBank connection layer SMS banking Business logic SMS Banking Application Balance Check Fund transfer Utility bill payment Alerts

13. Types of MMS applications MMS portals – Greeting cards, music, viedo Photo album Mobile bloging Email applications Mobile applications

14. MMS applications

15. Mobile applications Mobile Blogging applications MMS MMSCMMS Gateway MM7 SOAP MMS connection layer Mobile blogging Business logic Mobile Blogging Application Presentation layer HTTP WAP WAP Gateway Upload photos Write blogs Read blogs

16. Types of GPRS/ WEB/ WAP application Video/Audio Streaming applications WAP portals Ringtone / picture messages download Mobile banking / stock trading Mobile applications

17. Video Streaming applications RTSP GPRS gateway RTSP Streaming server Movies TV Audio

18. Mobile applications Stock trading application HTTP / GPRS FIX Stock broker Server : Links can be secured by VPN or Leased lines Communication layerStock broker connection layer Stock trading Business logic Stock trading Application Query stock market Sell shares Buy shares Alerts Mobile phone with J2ME client : Link can be secured by SSL or data encryption [3DES, bouncy castle]

19. –Types of Voice applications Voice Applications Customer care applications IVR Banking IVR topup –Types of USSD applications Topup applications Roaming applications Mobile applications

20. Mobile applications trends Mobile banking Mobile payments Mobile stock trading Mobile content –Audios –Videos –Images Mobile gaming Location Based services Mobile services – topup, self care, customer care, alerts,

22. Thank You ruchith@hsenid.com http://ruchithg.blogspot.com