1. 04/06/2001 - 1 - Applications on Wireless Platform Ulpiano Conde González

2. 04/06/2001 - 2 - Agenda TIM in Brazil Drive forces to new applications and services Network characteristics Actual Applications Future Applications Summary

3. 04/06/2001 - 3 - TIM in Brazil

4. 04/06/2001 - 4 - TIM in Brazil

5. 04/06/2001 - 5 - DRIVE FORCES

6. 04/06/2001 - 6 - Wireless Operators Issues  Success Story - Huge Subscribers Growth !! Voice tariffs falling  Shift from Network Operator to Service Provider Model  Application and services are the differentiator  Rapid delivery of services – Time to market is key  Services transparency independent of air interface  Split the access (RAN) and core/application requirements  Convergence of Telecom Industry (mobility) with Computer Industry (desktop computing, internet) and Media Industry (electronic publishing and entertainment)  Establish new partnership and add value to the services

7. 04/06/2001 - 7 - Corporate and Consumers Issues  Richer application - always connected always on - multimedia -friendly user interface – easy to use - ability to personalize - flexibility - communities  Network privacy and security  Fully synchronized with PC based applications  Efficient working tools

8. 04/06/2001 - 8 - Network Requirements and Evolution

9. 04/06/2001 - 9 - Mobile Network Evolution... Services: Voice Centric Network Architecture: Hierarchical Switching: TDM/Circuit Discrete Elements Distributed Processing Services: Voice & Data Convergence Network Architecture: Hybrid Switching: Circuit + Packet Discrete + Distributed Distributed + Client/Server Services: Multimedia - Applications & Content Network Architecture: Peer-to-Peer Switching: Packet core with Circuit Gateways Distributed Client/Server

10. 04/06/2001 - 10 - Traditional Switch Architecture Connection (Bearer) Control Plane Connection Negotiation Transcoding Bearer Switching Media Control: MGCP, H.248 Connection Negotiation Transcoding Bearer Switching Media Control: MGCP, H.248 Call Control Plane Signaling and Call Control Service Access Function Switch-Based Service Logic End to End Voice Services Call Control: SIP, H.323 Signaling and Call Control Service Access Function Switch-Based Service Logic End to End Voice Services Call Control: SIP, H.323 Services Plane IN Service Logic Address Resolution AAA IN Service Logic Address Resolution AAA Service Logic Service Logic Switching Logic Switching Logic Call Logic Tool Set Definition Conversion Simulation Definition Conversion Simulation Open Packet Telephony Architecture TDM/ Circuit Switch Switching Network Line Concentration Call Control Connection Control Features Common Channel Signaling Complex Administration Maintenance Billing Digital Trunk Subsystem

11. 04/06/2001 - 11 - RBS MSC Network Architecture AIR INTERFACE CIRCUIT 9.6Kbps / 14 Kbps SWITCHING AIR INTERFACE 384 Kbps -2 Mbps PACKET SWITCHING NEW SERVICES HLR MC BGW MSC Mobile Multimedia Internet High speed data rate BSC

12. 04/06/2001 - 12 - Actual Services and Applications and Applications

13. 04/06/2001 - 13 - Broad Band (Sophistication) 2G GPRS EDGE UMTS Advanced Messaging Imaging Telemetry Location based services E - commerce Future Applications, today Applications (Variety) Fan of Services  Multimedia can be used to enhance many existing services  Create a great opportunity to differentiate services

14. 04/06/2001 - 14 - TIM at ELECTIONS (TIM OFFICE) Radio Base Station DTIDTI AXE10 TRE Applied in the last election in Florianopolis Used in 24% of the electronic ballot boxes All information were sent in 10 minutes

15. 04/06/2001 - 15 - Wireless Portal Content E-commerce Electronic Bill Payment Advertising Location Based Services Mobile Banking Voice dialling Personal directory Personal schedule Portal Unified Messaging Personal Communications Portal Services

16. 04/06/2001 - 16 - Future Services and Applications and Applications

17. 04/06/2001 - 17 - E-mail Multimedia “Wireless” Telemetry Wireless office ”Web-Browsing” Video Conference Interactive News Music (CD Quality) Electronic Post Card Location Based Service The applications are unlimited…. Intranets Access

18. 04/06/2001 - 18 - PICTURE and VIDEO MESSAGING Shoot, download, send, receive and manipulate picture or video messages via mobile handset

19. 04/06/2001 - 19 - Video Call Answering  Deposit and retrieve a video message from the mailbox  Prompt the Caller to leave a message after a busy or no answer signal

20. 04/06/2001 - 20 - INFOTAINMENT Profile and event-driven information Push targeted advertisements Media downloads Content-rich “IVR” services

21. 04/06/2001 - 21 - Call Management Services Interactive control and real-time manipulation of incoming calls and call-related features

22. 04/06/2001 - 22 - Location Services

23. 04/06/2001 - 23 - Summary Applications and services are the differentiatorApplications and services are the differentiator The infrastructure is the enablerThe infrastructure is the enabler Operators have already offered data servicesOperators have already offered data services The IP Infrastructure investment positions the operator for 2.5G and 3GThe IP Infrastructure investment positions the operator for 2.5G and 3G