Lancet Commission on Global Surgery Feb 10-12, 2015 SESSION PRIMER: Role of Press and Advocacy Groups 1) 1. Gain familiarity with conceptual framework and previous successful advocacy in global health campaigns 1) 2. Advocacy platforms for the Lancet Commission Message to get message to public and other stakeholders Questions for the discussion

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Advocacy Able to frame and demonstrate the global emergency and crisis and its disproportionate burden Share their long-term vision Positioned with key partnerships and strategic alliances

Let’s learn from others: representative examples NCD Alliance

NCD Alliance: Advocacy

NCD Alliance: What They Do Use targeted advocacy and outreach to ensure that NCDs are recognized as a major cause of poverty, a barrier to economic development, and a global emergency.

NCD Alliance: Results Coalition of 2000 Organizations in 170+ countries 92% of countries have a national plan or policies addressing NCDs Roadmap for activities through 2020 Incorporation of NCDs in every major international, regional, and national conversation about public health and policy

NCD Alliance: How they do it Working with a wide range of partners & organizations Speaking with a united voice at key international meetings Mobilizing the 2000 organizations in their network Producing the latest policy work on NCDs and building the evidence base Convene expert working groups on a range of topics Pressing governments to recognize that NCDs are a global development priority requiring an urgent response.

Advocacy: 4 Major Demands

Long Term Objectives

Goal: End preventable mortality and severe disability from neglected surgical diseases by 2030 Global Targets: Achieve, by 2030, a minimum of licensed SAO provider per 100,000 population Achieve, by 2030, universal access to essential surgical & anaesthesia care a. 50% increase in volume of essential surgical & anaesthetic procedures b. 80% coverage of essential surgical & anaesthesia services Halve, by 2030, the proportion of people who are pushed into poverty from out of pocket costs from surgical interventions Sample Framing of Targets

Professionally Produced Materials & Messaging Organizational Partnership Open, Inclusive, & Transparent Balanced Global Representation Equitable Governance Sustainable Financial Model & Strict Fiscal Controls Designed to influence policymakers, funders, and the public Dedicated staff The Ideal Advocacy Platform

G4 Alliance Strategy Advocacy Establish Global Network of Member Organizations and Honorary Council Members WHO & UN Advocacy Global Meetings Policy WHO & UN Policy Develop policy implementation framework to support national surgical programs Government collaboration Funding Develop funding strategy for global advocacy/policy Private/Public Partnerships Curate relationships with high-level sponsors and funders

“Many global health initiatives fell by the wayside because of the inability of members to compromise their positions” Cary Adams, CEO Union for International Cancer Control Chair, NCD Alliance

Lancet Commission on Global Surgery Feb 10-12, 2015 SESSION PRIMER: Role of Press and Advocacy Groups 1) -How can we work with press and popular media to support global surgery work? 2) -What should our ask be of the press? 3) -Who should we engage? 4) -How can/should we engage with advocacy groups and which ones? 5) -End with 3-5 takeaway points/action plan