1. Towards a Global Nutrition Cluster Advocacy Strategy

2. GNC strategy :
Strategic pillar 1: Partnership, communication, advocacy, and resource mobilization
Advocacy priority activities: Develop an advocacy plan that addresses advocacy with external partners in nutrition (UNSCN/SUN/REACH) and inter-cluster linkages (WASH/Health/Food Security clusters).

3. PROBLEM IDENTIFICATION
The Advocacy Cycle
ADVOCAY CYCLE
PROBLEM IDENTIFICATION
STRATEGY ELABORATION
ACTION PLAN
IMPLEMENTATION
M&E
Related to GNC vision
What?
Who?
How?

4. Timeline for development of GNC Advocacy strategy
March 2015
Annual meeting + questionnaire
April/May 2015
Responses to questionnaire analysed
June/July 2015
GNC-CT&SAG workshop
Sept 2015
Discussions on the sides of GNC Annual meeting
October 2015
Finalisation & validation GNC Advocacy Strategy

5. What is Advocacy?
UNICEF definition of advocacy: Advocacy is a deliberate process, based on demonstrated evidence, to directly and indirectly influence decision makers, stakeholders and relevant audiences to support and implement actions that contribute to the fulfilment of an individual’s rights.
Education Cluster definition of Advocacy: Advocacy is about building relationships and using those relationships to engage people and influence opinion (Education cluster advocacy guidance tool)
ACF definition of advocacy: Advocacy aims to make lasting changes to the policies, practices and intervention capacities in order to put an end to hunger and undernutrition and especially acute malnutrition in children under five by influencing political and economic decision makers and by mobilising public support.
Advocacy identity – what advocacy approach, what core principles would underpin it based on unique organisational identity.

6. What is Advocacy?
It is about influencing change (in policy, attitudes and practice)
Aims to achieve lasting and positive change in poor peoples’ lives
It is strategic. It is planned. With clear goals and objectives
It is a long term process rather than a one-off event
It is not an end in itself
Draws legitimacy and credibility from our knowledge and experience (evidence base)

7. HOW DO WE MEASURE SUCCESS?
CONCEPT
OBJECTIVE
TARGET AUDIENCE
HOW DO WE MEASURE SUCCESS?
ADVOCACY
Change in policies, practise or power structures
Decision-makers
Desired changes in policies, practice and power structures
COMMUNICATION
Build consensus through raising public understanding and generating well-informed dialogue among stakeholders
General public, supporters, other specific target audiences
Improved public perception
COORDINATION
Increase efficiency to achieve specific objectives through the synchronization and integration of activities and responsibilities
For whom is the coordination meant
Efficiency and effectiveness in the delivery of activities

8. PROBLEM IDENTIFICATION
The Advocacy Cycle
ADVOCAY CYCLE
PROBLEM IDENTIFICATION
STRATEGY ELABORATION
ACTION PLAN
IMPLEMENTATION
M&E
Related to GNC vision
What?
Who?
How?

9. Group work Areas of work (10 mins) SWOT analysis (20 mins)
Identification of advocacy issues (20 mins)
Feedback to plenary (5 mins per group)

10. Problem identification
GNC vision: To safeguard and improve the nutritional status of emergency affected populations by ensuring an appropriate response that is predictable, timely and effective and at scale.

11. Problem identification
Overall advocacy aim: Improved nutrition for vulnerable population sustained in the long term
Proposed areas for GNC advocacy:
Support principled and effective humanitarian action
Ensure adequate funds for nutrition in humanitarian responses to reach all in need
Raise the profile of nutrition as an essential intervention to support development gains
Any others?

12. SWOT analysis STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Identify the Nutrition Cluster potential and capabilities as an advocacy voice
STRENGTHS
WEAKNESSES
Issues around legitimacy, credibility, accountability, preparedness, resources
Who does the GNC speaks for?
Is the GNC seen as trustworthy, knowledgeable and expert?
To whom are GNC members accountable?
How do we communicate our progress to others externally?
What relevant advocacy experience does the GNC have?
Do we have access to research to underpin our advocacy messages?
Do we have the right skills and experience for advocacy?
OPPORTUNITIES
THREATS
Political, economic and social factors, external processes, institutions, public accountability
What political opportunities are coming up that can help make change happen– processes, influencing opportunities?
What political alliances exists and how do we engage with them?
Do we have access to governments and key influencers?
Can we use media to support our advocacy messages?
What are the potential risks for the GNC?

13. Identification of advocacy issues+
(Relevant for the strategy)
Impact on your issue - +
Probability of occurrence in your context