Yummy Interactive, Inc. Cloud Gaming Christopher Hennebery, CD Director of Software Distribution Oct 22, 2009
Pop Quiz What is the largest gaming portal? "Playfish's user base alone has grown from 35 million to 60 million players in the last year alone".tech-net What is the number #1 game authoring platform? Has a 98% install base worldwide Been around for 13 years
What is the Cloud? Cloud computing is the process of distributing business and functional processes across multiple, internet bases resources. It acts as both application & platform. PC's drove computing, Internet drove distributed systems and internet appliances will drive cloud computing
Where is the Cloud Outlook and Notes Facebook or Twitter Microsoft Word Google Docs Static CRM Linkedin or Salesforce.com Video Games Onlive and GaiKai Music Last.FM or iMeem PowerPoint Google Docs Scrapbook Flickr or Facebook Excel Google Docs Movies and TV Hulu Out with the old In with the new Accounting Software Clarity Accounting
Why the Cloud? Scalable and extensible No more versioning Not reliant on the local host Full control of the product, post sale Avoids channel conflict Simplified support No piracy So is Cloud Computing going to be successful in the gaming industry?
No Dependencies Does not tie you to the internet "Kudos to Google for committing to data- portability in its online applications: its new "Data Liberation Front" initiative makes it easier to take your data and move it back to your own computer, or a competing service." BoingBoing Fewer Barriers to Adoption Netbooks sales have increased by over 400% in the last two Q's Banwidth prices decreasing More companies switching over to cloud services and distribution
New Methods...of Consumption More online consumption and distribution More downward pressure on pricing of physical products and offsetting through online/mobile channels Fewer POS opportunities... retail continues to move online
And this means…. Resource Distribution Platform agnostic Managing game resources Unified code base Reduced reliance on host systems Social Accessibility Peer to peer Network gaming Profile management across games Centralized yet diverse environments
Impact on the Gaming Business Symbiotic Relationships Game companies push the limits on system requirements Hardware manufactures rely on games to drive sale Consoles? No reliance on consoles The Game Utility Company Game access becomes commoditized Method of distribution is no longer relevant Game Publishers Game publishers redirect efforts towards networks and the games themselves $60 Billion $25 Billion in Consoles $35 Billion in Games
New vs Old Old Dynamic New Dynamic
And the winner is… The Winners Telcoms and Cablecos Software Publishers and game creators Game consumers Mobile device makers Game Network service providers The Losers Console makers Direct to consumer hardware providers
The end QUESTIONS