1Abacast - Confidential1 Hybrid Content Delivery Network (CDN) Technologies and Services

2 Live DCIA Conference Webcast - Goals Serve broader audience Constrained by place, time, cost Additional DCIA service Showcase member technology

3 Live Webcast – Value Propositions Key Value Propositions Branded/Targeted User Experience Live video, synced slides, submit question, poll Flexible, efficient delivery Unicast or Abacast Peer-Assisted PPV business model support After-event archive

4 Online Video Trends – Users and Content Owners Increasing Demand, especially on Mobile Increasing Broadband Penetration Increasing Content Increasing Demand for Higher Quality 300Kbps 750Kbps

5 Observations - Mid-market Funding Low B/W Fees Large content owners and video Video is a marketing extension Paying very low rates Mid-market For them, increased quality = increased revenue Funding low bandwidth prices for large media cos Not getting great performance (caching algorithms)

6Abacast - Confidential6 Demand & CDN Coverage (2005) Content Trends… Supply vs. Demand

7Abacast - Confidential7 Demand & CDN Coverage (2008) Content Trends… Supply vs. Demand

8Abacast - Confidential8 Demand & CDN Coverage (2012) Content Trends… Supply vs. Demand

9 P2P Anyone? Reduced infrastructure/ bandwidth costs Margin relief Higher Quality Experience Longer engagement, more ads Industry Trend – Hybrid

10 Example Network Efficiency – Korea SBS Live Olympics Korea great use case for P2P - adoption, b/w, behavior SBS - over 12,000 simultaneous viewers 1.5Mbps Windows Media Video Over 80% efficiency, over 14Gb/s bandwidth savings Over 40% reduction in server and switching hardware Total Connections Unicast Connections

11 Industry Progress Open P4P Working Group Optimized utilization of network resources On-Demand Test Results 23% increase in DL speed Avg hops from 5 to less than 1 Providing real value to key part of distribution chain PBPG P2P Best Practices Standardizing client behavior, security practices

12 About Abacast Founded in 2000 by former broadcasters, technologists Commercial-quality Hybrid Content Delivery Network (CDN) Live and On-Demand content Unicast and Peer-Assisted Content Monetization plus additional services Key Markets Internet Television, Online Radio, Corporate, File Delivery Metrics > 300 customers 16 different countries 46,516,274 plug-in downloads (as of July 1st, 2008) ~10 million end-user hours per month ~3.6 million unique users per month

13 Abacast Solution Overview

14 Key Value Propositions – Consumers Getting highest quality content 72% choose higher bit-rate and install Ultimately drives demand and business models

15 Key Value Propositions – Publisher/Broadcaster The most choices for delivery Live and On-Demand video and audio content Windows, Flash formats plus others Hybrid Delivery Single-source (Unicast), multi-source (Secure P2P), or combination Flexible delivery options Mix and match based on content value, customer type, content type, or business model

16 Key Value Propositions (contd) Real-time QoS leads to higher quality connections Less skips, buffers, breaks Smart Analytics Real time and historical metrics Closed system, can measure client perf and behavior

17 Key Value Propositions – CDN Scale-up Live Delivery Increased margins/profitability If peer efficiency > discount provided, the CDN is more profitable

18 Technology Details – Live and On-Demand P2P Network

19 Evolution of CDNs TimeframeDescriptionTechnologyAudience/Quality Streaming,Simple 100s Real Networksdeployment32Kbps 96 –98Clusters,Increasing com-1,000s broadcast.complexity, better end-128Kbps user experience 99 – 04Edge, AkamaiMuch more complex, 10,000s Better performance Kbps 05 +Hybrid (Edge True distributed,100,000s + plus P2P)good perf for all300Kbps – 3Mbps market sizes

20 Questions (360)