What is Marketing Making the Phone Ring

Marketing Activities Return to Kindergarten –You Walk –You Talk –You Love Show & Tell

You Walk Face-to-Face Advantage Access to pool of clients 3 ft Rule Important Become a Familiar Face

You Talk Get out and network Talk to organizations Talk to businesses Help from “Gatekeepers”

You Show “Intangible” product sale Make customers feel what your selling them Create Travel Albums Use Destination DVDs

You Show Sponsor “Travel” Day/Night –Cruise Night –Disney Night –Vegas Night –Golf Day

Now Tell Marketing Plan MUST include Advertising “Inside the Box Advertising” –Radio –Cable TV

Now Tell –Magazine –Newspaper –Yellow Pages

Now Tell The Internet –Feasible for business –Cost-per-Click –Set-Price Advertising

Website Reminders “10” Second Rule CAPTURE THE USER Ask others to evaluate your website & get feedback See if they see the “image” your trying to project

Website Reminders Modify your website on a regular basis Add a comments section Add a BLOG

Outside the Box You are local, think Local What local advertising is already available in your community?

Signs for Cars How much time do you: –Spend in your car driving –Spend sitting at red lights? –Is your car parked in lots? –Is your parked on streets?

Signs for Cars Car Advertising is the fastest growing form of advertising.

Grocery Stores Register Tapes Ad Carts Bus Stop Benches

Restaurants Lobby Displays Placemats

Movie Theatres Movie Facts moviefactsinc.com Cinema Slide screenvision.com

Direct Marketing Use materials that get noticed. –Postcards –Coconuts via USPS –Do Your Materials Sell You? Letterhead Labels Business cards Presentation folders

Creative Promotions Family of 4 Bound for Disney World –Send the kids a letter from Mickey –Put their tickets in a Travel Bag with lots of fun Disney items

Creative Promotions 4 Couples headed to Las Vegas –Present tickets in a slot cup with cards –Add dice & sight seeing information for added fun

Creative Promotions Couple going to Sandals (Jamaica) –Present their tickets in a beach towel –Add snorkeling masks for added fun

Marketing Calendar Put the calendar on your office wall Allows you to see 6 or more months Constant reminder to plan ahead Doesn’t clutter client info –Meetings/shows you plan to attend –Weeks/months a campaign is running

Conclusion Marketing is Trial & Error –Customize these ideas to meet your needs –Be Creative –Don’t be afraid to try something new