Social Media. PURPOSE SOCIAL MEDIA PLATFORMS VIDEO PLATFORMS.

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Presentation transcript:

Social Media

PURPOSE

SOCIAL MEDIA PLATFORMS

VIDEO PLATFORMS

FACEBOOK IS OUR BIGGEST PLATFORM

We reached 20,000 LIKES!

Reach: The number of unique individuals who have seen your post.

Happy 4 th of July! Reach: 27,795

New Jazzman’s Patio Reach: 19,749

Student Submission Reach: 11,351

Virality : The percentage of people who have created a story from your post out of the total number of unique individuals who have seen it. Stories are created through likes, comments, shares and responses.

Student Submission Virality: 8.08%

Binghamton Now Photo Virality: 7.52%

Top 3: Posts with the most COMMENTS

What is a “Comment”? Comments can be entered below each post by Facebook users. They are used to interact with the post as well as the individuals who can see it.

Favorite Professor Status 109 Comments

William Baldwin ‘85 Binghamton Now 80 Comments

66 Comments INFINITY FOUNTAIN

Top 3: Posts with the most SHARES

What is “SHARE”? Individuals who have taken your post and re- posted it on to their Facebook page. It becomes visible to their friends list to increase the post’s audience.

LIGHTNING PHOTO 66 Shares

Debate Team 25 Shares

Ranking Photo 31 Shares

BINGHAMTON SCHOOLS ON FACEBOOK

STUDENT RESOURCES ON FACEBOOK

BINGHAMTON pride ON FACEBOOK

We have a directory!

Questions? Thanks for your attention!