1. is for everybody .

2. Why YouTube ? It’s easy It’s free It’s effective
It’s a great way to tell a story

3. When to YouTube Allows you to visually tell a story
Encourages user interaction
Reach is significant - can go viral
Media use (no more B roll)
Allows use of existing agency website to assist with additional background information

4. When not to YouTube
To show the winner of “Best decorated cubicle for the holidays”
Just because the other directors are doing it
Blabbing is bad – have a reason and purpose

5. Photo with words

8. Other considerations Production is key Policy Captions and transcripts
Comments
Be sure you’re using the right tool for the message

9. Want to know more?