1. Christine Kumar & Erik Alsgaard April 30, 2014

2.  Posts with photos get 39% more interaction ◦ 53% more likes ◦ 104% more comments ◦ 84% more ‘click-throughs’

3.  Shorter posts are better posts ◦ Keep below 250 characters (not words)  60% more engagement ◦ In other words, don’t write long posts any longer than this one, even though it goes on and on, or people will stop reading —usually by right…about…now — and then you will have lost your audience and what good is that, I ask you; what good is that?!?

4.  Use emoticons ◦ ◦ ;-) ◦ :D ◦ :P ◦ These get shared 33% more often ◦ They get ‘Liked’ 57% more

5.  Engagement rates best =Thursday and Friday ◦ 18% higher, on average ◦ ‘The less people want to be at work, the more they are on Facebook’  Determine—using ‘Insights’—when is the best time to post ◦ For BWC, it’s between 8 p.m. and 9:30 p.m.

6.  Use questions ◦ Use words like ‘should, would, which, who’ ◦ Avoid ‘why’ and ‘how’ questions…people tend to avoid these (too much thinking involved)

7.  Many people ‘Like’ a page so they can participate in a contest ◦ Bible quiz ◦ Favorite hymn ◦ Favorite Bible verse

8.  Can you think of others?