A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 Chris Lowe Executive Director Bus Association of Victoria – For.

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Presentation transcript:

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September Chris Lowe Executive Director Bus Association of Victoria – For the Bus Industry Confederation of Australia SLIDE 1

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September The Bus Industry Confederation of Australia Representing the Australian Bus and Coach Industry A National Moving People Strategy BIC Tour, Charter and Express Committee SLIDE 2

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September Who are we? Australian Bus and Coach industry employs more than 40,000 people. Australian bus manufacturing sector – 1300 buses a year More than 5000 coaches in operation SLIDE 3

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September SLIDE 4

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September Who are we? 1.5 million domestic coach travellers. 6 million nights of tourism $1 billion contribution to domestic tourism. SLIDE 5

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September School Tourism – The PACER Program School Tourism to the ACT 159,000 visitors. 477,000 nights $106 million to the local economy 84 percent by school bus or coach SLIDE 6

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September $423 $313 $775 SLIDE 7

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September $6,933 $8,246$8,166 SLIDE 8

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September Regional Employment 250,000 jobs in regional tourism jobs lost in regions – 12 months to March 09 Buy Australian? SLIDE 9

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September standout issues for coach tourism Lack of a strategic approach Marketing Standards and quality assurance Research SLIDE 10

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September A National Land Tourism Plan Transport and tourism infrastructure Marketing Accreditation Research SLIDE 11

A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September Chris Lowe Executive Director Bus Association of Victoria – For the Bus Industry Confederation of Australia SLIDE 12