1. The Transportation & Tourism Connection
River to Sea TPO Planning
R2CTPO Meetings
Technical Coordinating Committee
Citizen Advisory Committee
Board of Directors
March 2017

2. Tourism in the Planning Area
World class accommodations, recreation and events
The Daytona 500 recently is ranked as the fifth highest revenue event in the world by Forbes Magazine.
Volusia County lists retail trade and accommodations & food service as the 2nd and 3rd largest industries for employment.
“While efforts to attract more business and industry to the region continue, tourism remains a formidable engine driving the economy statewide and regionally.”
Volusia Economic Development Newsletter

3. Tourism in the Planning Area
Volusia County
9.5 million visitors
$5.4 million spent
41,000 tourism related jobs
Flagler County
$2 million spent
Number of visitors unknown
Both counties experienced record settings tourism levels in 2015

4. Previous Activities Long Range Transportation Plan
Targeted Outreach Included:
ISC Operations Staff
Lodging & Hospitality Association
Team Volusia
West Volusia COC
Flagler COC
Traffic Modeling
Hotel/Motel Occupancy
Retail Land Uses
Seasonal Residents
Committee Participation
Public Outreach/Business Relations

5. Transportation Planning Considerations
Concerns expressed include:
Lack of attractive streetscape in key tourism areas
Lack of coordination with other key stakeholders
Dangerous by Design 2016
Event related congestion
Wayfinding

6. Connecting Tourism & the Planning Process
Tell the TPO Survey -- direct a question on the annual survey to tourism
Modify the project evaluation criteria to specify that economic development includes tourism (increase the points assigned to projects)
Continue to involve leaders in tourism and event management in transportation planning
Gear our annual planning retreat towards tourism and transportation

7. Thank you…