1. Seaside Tourism in the UK
Kurt Janson
Director
Tourism Alliance

2. The Tourism Alliance
Umbrella Trade Association formed in 2001 to “speak with one voice” to Government on tourism issues.
Comprises 50 member organisations that represent some 200,000 businesses.
Purpose is to lobby and work with Government on policies that support the tourism industry and its contribution to the economy.

3. Value of Tourism to the UK
Tourism generates £134bn per annum

4. In the Beginning …

5. Aviation Capacity

6. In 2012, Tourism Revenue Increased by 6.9% to £134bn

7. In 2012, Tourism Generated 180,000 New Jobs for the UK Economy

8. As we speak:
Inbound Tourism Revenue is Growing by 11%
Domestic Tourism Revenue is Growing by 3%

9. Domestic Tourism

10. Domestic Holiday Trips (m)
The Seaside accounts for 30% of all Holiday Trips in the UK

11. Holiday Nights (m)
The seaside accounts for 38% of holiday nights with accounting for a smaller share of shorter trips than long trips (27% vs. 44%).

12. Holiday Expenditure (£m)
The Seaside accounts for 31% of all holiday expenditure in the UK

13. Holiday Activities
Visiting a Beach is the Second most popular Activity undertaken by people on Holiday
Swimming is the Fourth most Popular Activity undertaken by people on Holidays
Sunbathing is the Fourteenth most popular Activity

14. Day Visits (m)
The Seaside accounts for just 9.1% of all Day Visits undertaken in the UK

15. DayVisit Activities
Visiting a Beach is the Twelfth most popular Activity undertaken by people on a day Trip
However 32% of Day Visits over 6+ hours in duration are to the seaside
Expenditure on Seaside Day Trips amounts to £4.7bn

16. Day Visits By Region

17. Overall
Tourism accounts for £8.9bn in expenditure in Seaside Economies
Generates 180,000 Full Time Jobs

18. Tourism Strategy TARGETS 1. Increase inbound tourism by 4.0m visitors
per annum over the next 4 years.
2. Increase domestic tourism by 4.5m trips
per annum.
If these targets can be achieved, the tourism
sector will provide the UK economy with around
35,000 additional FTE jobs.
Sets out 31 initiatives to achieve these targets.

19. Seaside Tourism in the UK
Kurt Janson
Director
Tourism Alliance