ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May ITU-AIBD-ABU REGIONAL WORKSHOP STRENGTHENING DIGITAL BROADCASTING EXPERIENCE MAY 2011, HANOI, VIETNAM Next Generation Television Pham Nhu Hai Head, Broadcasting Services Division Radiocommunication Bureau
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 Agenda Which screen? Content Distribution Future Technology Concluding Remarks 2
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 Which Screen? Do advertisers prefer the PC screen or the television screen? Do content providers prefer the PC screen or the television screen? If I am Oliver Stone, do I want people to watch my movie on a PC screen or on a television screen? When I come home from work, do I want to race right back to my PC? 3
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 The winner? TV screen is the screen of choice Remote control is the input device There is no computer screen or keyboard in the equation. Mitch Berman ZillionTV (2009) 4
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 Three Screens? 5
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 Distribution - in the home 6 MHEG-5 MHP 1.3 HbbTV YouView ATSC DVB ISDB DMB-T TV STB PC Samsung – SmartTV Sony – Bravia Panasonic – Viera cast LG – SmartTV Philips – NetTV Toshiba GoogleTV YahooTV AppleTV Microsoft
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 YouView IPTV in the UK (BBC, ITV4, BT Channel4 and Talk Talk) Also known Canvas FreeView Mark II Holy Grail” for Public Broadcasting (Head of BBC) Previous life - Kangaroo 7
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 Aim - YouView Single standard to bring new services to home Kick start the demand for television over the broadband internet Open platform allowing other broadcasters to join Web firms to offer applications 8
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 How does it work - YouView 9
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 Google TV A platform, ecosystem It's software. Hardware makers will need to step up to use it in their d Like Android on HTC phones 10
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 How to watch Google TV? a set top box by Logitech Sony televisions (and one Blu-ray player) DISH box. 11
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 Hardware specifications All contains An Atom (or better) processor Discrete GPU HDMI-out Bluetooth IR (with a transmitting "blaster") Wi-Fi, and Ethernet a keyboard and a pointing device 12
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 Google Search! 13
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 Combine Web with TV Amazon's streaming service =>. You'll be taken to Amazon's webpage through Chrome, where the video will stream. View multiple sources of information in multiple panes Random websites might look crumby on your television (Google to release full SDKs available in 2011 so sites can optimize for Google TV). 14
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 Combine TV with Phone! Load a webpage on your Android phone and beam it to your TV Use your Android phone's voice recognition, effectively making it possible to change channels or search for shows just by talking. 15
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 Run Apps! Access to the Android App Store Most any app may run fine on the platform, though those designed with cellphone-specific hardware in mind might not work with 1:1 compatibility. Google TV-specific apps the SDK is available in
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 What does the Next Generation TV look like? 17
ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, May 2011 Thank you for your attention!