1. The Current State of Connected TV HPA Tech Retreat 2012 Indian Wells, CA Skip Pizzi Director, Digital Strategies NAB

2. Overview Definitions, Devices & Services Social TV & Second Screen Hybrid TV Activity ATSC Efforts Third-party Activities

3. A Changing World

4. Definitions Connected TV (Smart TV) Devices –TV with Internet connectivity (Ethernet, WiFi) Over-the-Top (OTT) Service –Internet-delivered TV content –Streamed or downloaded –Internet TV IPTV (multiple definitions) Hybrid TV Service –Internet-enhanced broadcast TV content Widgets

5. Associated Elements Search features –Converged EPGs –Gesture and Voice control Cross-platform content portability –Disconnected TV –Authorized customer

6. Content Flow Traditional TV Internet TV Display STB (Tuner) STB (Browser) Display STB (Tuner + Browser [+DVR]) STB (Tuner + DVR)STB (Tuner + DVR + VOD) Display Last section of Internet TV path may be wireless (WiFi) Internet TV path may also bring websites and social media to TV display Second Screen adds significant new capability and user behaviors Content portability across platforms presents another new paradigm Second Screen

7. Connected TV Devices Roku Boxee Apple TV Google TV WD TV Live Game platforms Most new televisions PCs, tablets, smartphones

8. Connected TV Services iTunes Netflix Hulu, Hulu Plus Vudu UGC sites Tru2Way Device-specific –LG, Panasonic, Sharp, Samsung, Philips, Toshiba, others

9. Social TV & Second Screen Facebook, Twitter (as applied by users) Specialized Social TV Services –Tunerfish, Miso, SnappyTV, Clipsync, TvPlus, Vualla, Nielsen Media-Sync, GetGlue, others Synchronized content services –Via Audio Content Recognition (ACR) –Broadcaster (& user) driven interactivity –Synchronized content, displayed off the main screen (live or time-shifted) Best available screen concept –In-home network content redistribution

10. Hybrid TV Broadcast content + broadband enhancements Multiple proposed formats today –HbbTV (Europe) –Hybrid-Cast (NHK) –Media Fusion (Sony) –MPEG Media Transport (MMT) –Open Hybrid TV (OHTV, Korea) –CableLabs Enhanced Television (EBIF) –Yahoo Connected TV

11. Relevant ATSC Activities Planning Team 3 (PT-3) studied Internet-Enhanced TV –Final Report completed in late 2011 Non-real Time (NRT 1.0) standard nearing completion ATSC 2.0 initiative –Triggerable Declarative Objects (TDOs) –Second Screen standardization? –TG1/S11 Specialist Group on ATSC 2.0 3D content/enhancement via Internet? Mobile DTV rollout –Devices likely to have online connectivity ATSC 3.0: Next Generation DTV

12. Third-Party Activities Converged EPGs/DVRs –TiVo, Boxee LiveTV, Channel Master TV Other third-party service-provider attempts –JumpTV, iCraveTV, Joost, ivi, FilmOn, Bamboom/Aereo Third-party place-shifting devices –Slingbox, Monsoon, Sony PlaceFreeTV, TV2me, others Authentication –Syncbak, Open Authentication Technology Committee Third-party Content Protection Platform –UltraViolet (DECE)

13. Questions? Skip Pizzi spizzi@nab.org +1 202 429 5345