1. Anatomy of a Smartphone Matthew Vartabedian (708) 387-0475 mattv@iGR-Inc.com

2. Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world www.iGR-inc.com What is a Smartphone? No standard definition QWERTY keyboard? Operating system? Push Email? Native applications? Third-party apps? Music, video, etc.? Mobile broadband? WiFi? Several early examples include Nokia Communicator Ericsson r380 Handspring Treo 180 BlackBerry 6200

3. Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world www.iGR-inc.com Today’s smartphones… Things are changing…

4. Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world www.iGR-inc.com Worldwide Cellular Device Shipments, 2007 - 2012 Smartphones 7% Smartphones 23%

5. Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world www.iGR-inc.com Many Operating Systems Predominant OSes Windows Mobile (6+ versions) RIM OS (Java-based) Symbian Apple Linux Proprietary Up-and-coming OS LiMo Linux-based Android Linux-based Apple SDK Not new per se, but a significant “refresh” Development Platforms By OS type Operators have standards- compliant environments, too

6. Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world www.iGR-inc.com Consumer use of Cell Phones Top uses of cell phonesWhat would you like?

7. Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world www.iGR-inc.com Apps Used by Mobile Workers Reasons they chose a smartphone Push Email Size and weight Applications Keyboard design Design Apps They use on their Smartphones

8. Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world www.iGR-inc.com What Mobile Workers Want RankingFeature 1Battery life 2Voice quality 3Screen size 4Durability 5Screen clarity 6WiFi 7Bluetooth 8Size of keyboard 9Layout of keyboard 10Device price 11Design 12Wireless service price 13Availability of a push email service 14Access to Microsoft Office documents 15Operating system software 16International roaming 17Security 18Access to 3G wireless services 19 Availability from my preferred wireless service provider 20HTML capability of email reader and browser Mobile workers Preference in selecting new devices Basics are the most important

9. Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world www.iGR-inc.com Addressing the Device Challenges Usage Challenges Display size, clarity and brightness Mobile broadband Video, audio, Web, Voice, Applications Used for longer periods of time w/o charging CompanyProcessorSize Speed (CPU)Power ARMCortex-A865nm 600MHz to 1GHz+ Less than 300mW Intel Atom/ Silverthorne45nm Up to 1.8GHz 0.6W to 2.5W QualcommSnapdragonNA1GHzNA Battery Life = Limiting Factor Device capabilities increasing faster than battery tech is improving Push toward low-power processors and smaller sizes so that the OEM isn’t skimping on the battery Power-saving techniques (system idles, etc., to improve overall battery life)

10. Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world www.iGR-inc.com ? Where are things going? Mobile Internet Device (MID)

11. Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world www.iGR-inc.com Critical Mass Winners & Losers Users Developers Jav a Proprietary Symbia n Palm RIM Windows Mobile Apple Android LiMO

12. Source: iGillottResearch Inc, 2008 Insight and analysis for the changing wireless world www.iGR-inc.com Winners & Losers Winners Apple Intel Nokia Qualcomm RIM HTC, etc. Losers Motorola Palm Sony Ericsson