New Facebook Ads Manager: A Complete Guide

There’s no avoiding it anymore Facebook has rolled out the New Ad’s Manager to all marketers The more I play with it, the easier I find it Just takes some getting used to

The first thing you notice with the New Ad’s manager is that reporting and statistics are front and center With the old version you needed to select “Reports” then set up what you want with custom categories to see the actual performance of an ad Now there is NO reports button The entire Ad’s Manager is now a custom ad’s report All of the old filtering and customizing that you could do with the old ad reports can be done within the main view

Navigation is now on Top instead of the left hand side

You have seen the standard link Manage Ads (Default) Account Settings Billing Power Editor There is now a Tools menu Audiences Audience Insights App Ads Helper Pixels Pages Advertiser Support

The main view by default on the Manage Ad’s screen is the All Campaigns option Use the drop down to change to ad sets or ads

As you become more active with Ad’s, you will want to use the Filter option It is on the top right and is a drop down menu

By default, nothing is filtered. But you can filter by any of the following information Delivery: Active, Scheduled, Pending Review, Not Approved, Inactive, Not Delivering, Deleted (It will definitely be useful to focus only on what’s active) Objective: Page Post Engagement, Page Likes, Clicks to Website, Website Conversions, App Installs, App Engagement, Local Awareness, Event Responses, Offer Claims, Video Views (Allows you to easier see results of ad’s with specific goals)

Metrics: Cost Per Result, Lifetime Spent, CPA, CPM, Frequency, Impressions, Reach, Results (this is brand new) For each Metric, you can manually enter an amount to filter out for the following: is greater than is smaller than is between is not between Settings: Campaign Name You can also create a new filter

By default you will be viewing results during the past 30 days You’ll have the following options at the top right: Lifetime Today Yesterday Last 7 Days Last 14 Days Last 30 Days This Month Custom (choose start and end dates)

The Column section is by default set to a “pre-set” view called Performance You have the option to change to any of the presets or create custom columns: Column Presets: Performance, Delivery, Engagement, Video, Engagement, App Engagement, Performance and Clicks

I typically use the Custom Column option This allows you to select the specific things that you want see

Add Breakdown was previously found in the Reports section, deep with the customized filters (no one used it because no one knew it was there) From one ad set, you could have Facebook break down performance by any of these categories: ADD BREAKDOWN: (by delivery) None (Default), Age, Gender, Age and Gender, Country, Region, Placement, Placement and Device, Product ID ADD BREAKDOWN: (by time) None (Default), Day, Week, 2 Weeks, Month ADD BREAKDOWN: (by action) None (Default), Conversion Device, Destination, Video View Type, Carousel Card

For each (campaigns, ad sets, and ads) there three specific reporting types Performance Audience Ad Placement

Performance focuses on Results (objective based) and Cost Per Result You can also look at “people reached” As well as “amount spent”

Under the amount spent option is a new feature with tremendous power Custom – this gives you two drop down menus Actions and Impressions Both dropdowns contain the same options, allowing you to compare two different stats. The actions available will depend upon objective, but this is what you can choose from when the objective is Clicks to Website: Results: Website Clicks Results (cumulative): Website Clicks Reach (cumulative) Amount Spent Amount Spent (cumulative) Actions Impressions Impressions (cumulative) Frequency Cost Per Result Cost Per 1,000 Impressions Relevance Score

Audience provides a breakdown of age and gender

In addition to the default view you have two drop downs that allow you view your audience more in depth You can filter by: Results: (ads objective) Amount Spent Reach Impressions

Lastly Placement – Facebook will breakdown your ad’s performance by the placement of the add

You have the same drop down options as audience to allow filtering You can also select “Mobile Breakdown” for performance by device

That is the new ad’s manager Everything is there, just layered instead of separate Filters and Columns are your Keys to Success