Privileged and Confidential Strengthening and Differentiating the Sony Entertainment Network December 1, 2011.

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Presentation transcript:

Privileged and Confidential Strengthening and Differentiating the Sony Entertainment Network December 1, 2011

Privileged and Confidential Key Initiatives 1 SME has identified several potential initiatives to grow Music Unlimited Support SEN with thorough review of Music Unlimited service For 12 months, charge fees to Music Unlimited which represent out- of-pocket costs only (e.g., artist royalties, operational preparation/ delivery), with savings to be reinvested in music programs Leverage SME artists and content to further market and promote Music Unlimited in key markets Leverage Vevo environment for marketing and potential integration into Music Unlimited 4 Assign dedicated infrastructure/resources to support Music Unlimited 5 Requires financial commitment from SEN

Privileged and Confidential Potential Single/Multiple Artist Marketing Programs 2  Monthly artist-branded radio channels/playlists to complement existing genre-based channels  Live concerts/events presented by Music Unlimited, with exclusive streaming window post-concert on service  Song/album pre-release streaming event  SME artist video concert content on Video Unlimited as cross-sell to Music Unlimited  Sync licensing for use in Music Unlimited promotional spots  Standard advertising and custom marketing programs on artist websites  Promotion on artist social networking profiles or lists Various programs & elements can be combined together into larger, comprehensive programs

Privileged and Confidential 3 Potential Vevo Opportunities Advertising inventory on Vevo ‘Vevo+’ service – ad-free Vevo channel with music videos and other premium content

Privileged and Confidential Next Steps 4 Complete and present service review Finalize and initiate price changes for 12 months Artist / Vevo marketing and integration plans  Identify target consumer and review existing marketing plans for service  Brainstorm single/multi-artist programs and Vevo advertising/integration  Identify artist and assets that best reach target consumer  Create budget and develop plans to execute Further develop idea of dedicated resources for SEN