Auchenblae Primary – Souper Apprentice Challenge

Do you like a challenge? Consider the Food Industry

Auchenblae Primary – Souper Apprentice Challenge What’s food all about  Nutrition, Health & Well Being  Enjoyment & Occasion  Making Money  A Great Deal More

Auchenblae Primary – Souper Apprentice Challenge Scottish Food & Drink Industry  A key industry in Scotland  Employs over 50,000 people  Contributes £7.5 billion to the Scottish economy  Exports £3.5 billion, 20% of total exports THAT’S A LOT OF PEOPLE AND A LOT OF MONEY……..

Auchenblae Primary – Souper Apprentice Challenge Who works in the Food Industry?  Financial  Human Resources  Marketing  Production  Distribution  Quality  Sales  Purchasing  Engineers  Development  Chefs  Bakers  IT All kinds of people All working to deliver great-tasting food

Auchenblae Primary – Souper Apprentice Challenge Macphie - an overview  A dynamic company producing high quality ingredients for bakery, food service and food manufacturing sectors  Family-owned company competing against some of the industry’s food giants  Innovation, quality and service  State of the art facilities –Glenbervie & Glasgow  Employs 300 people  Turnover £40 million  Exports to 40 countries

Auchenblae Primary – Souper Apprentice Challenge The “Souper Apprentice” Challenge

Auchenblae Primary – Souper Apprentice Challenge What is it?  Interactive learning experience  Develops strong links between industry and education  Allows you to link school subjects to the real world of work  Opportunity to work as teams to reach a goal  Insight into how a dynamic business works  Improve communication  Decision making  Having fun!

Auchenblae Primary – Souper Apprentice Challenge mmmmmmm...soup MMMMMMMM…….. SOUP….

Auchenblae Primary – Souper Apprentice Challenge What to do first? Chief Executive MarketingPackagingManufacturing  Form a company  One Chief Executive plus employees for each department  As a group you must decide what to call your company  The challenge requires you to: –Come up with an idea and choose a new soup range –Develop a marketing plan –Design the packaging –Manufacture the soup –Sell the soup to your targeted audience  Judged throughout the challenge

Auchenblae Primary – Souper Apprentice Challenge Marketing Challenge  How will you communicate with your target audience?  Develop a company/product logo and a slogan  Does your company have a specific colour scheme?  Think of images and creative design

Auchenblae Primary – Souper Apprentice Challenge

Advertising Slogans  Just Do It!  ….. gives you wings!  Every little helps  Kids and grown-ups love it so  Once you pop you just can’t stop  Every little helps  There’s a whole lot of good in those little O’s

Auchenblae Primary – Souper Apprentice Challenge Adverts

Auchenblae Primary – Souper Apprentice Challenge Packaging Challenge  Design packaging for the soup  Consider what information goes on food packaging - legal requirements?  Ingredients  Best before date  Nutritional information  Storage instructions  Contact details

Auchenblae Primary – Souper Apprentice Challenge Manufacturing Challenge  Produce a sample of your chosen soup to taste as a group  Determine if this is the perfect product  Understand what ingredients are healthy and why  Decide what ingredients to use  Ensure it is produced to the highest standards in terms of: –Hygiene –Health and safety –Product appearance –Perfect flavour and texture –Minimum wastage

Auchenblae Primary – Souper Apprentice Challenge Check-list: Form a company Name the company Elect a Chief Executive Decide who is in each department - job descriptions Investigate the market; Look up the internet, look in supermarkets and magazines for inspiration Speak to friends and family for ideas What catches your attention, what’s innovative? Decide what flavour of soup you are going to produce Get ready to have fun!

Auchenblae Primary – Souper Apprentice Challenge GOOD LUCK!