1. Planners and equipment out please.
Welcome
Planners and equipment out please.
Are you talking over me?
Quiet for the register please.

2. How does food packaging effect food choice?
Discuss.

3. The effect of food packaging
Visual aesthetics can influence perceptions of taste.
Consider the environment.
Quality of the product can be represented by the food packaging.
Nutritional information on food packaging.
Eye catching
Appeals to a range of target audiences.

4. Design packaging for cookies!
Pick a target market of your choice. Consider what we mentioned about the effects of food packaging.
Examples of target audiences:
A child
A vegan
Someone who is for green peace.
A health addict.

5. What’s on a label? - Legally required labelling
Name of food
Ingredients
Net values -
Weight / Volume
Date-mark
Additives
Place of origin
Storage / Preparation instructions
Name and address of manufacturer
Processing treatments.
Special claims