History  The idea came from Forrest Mars Sr. of Mars Candy in 1930  Founders of M&M were Forrest Mars and Bruce Murrie of Hershey  In 1941, M&M’s chocolate candies were introduced to American GI’s serving in WWII  Forrest Mars got the idea from the Spanish Civil War when he saw soldiers eating chocolate pellets with a hard shell

Production  The production in 1941 started in Newark, New Jersey  It began with the colors Red, Brown, Green, and Violet  In the 1950s, the Black ‘M” was printed in black & changed to white in 1954

S.W.O.T Analysis Strengths Macadamia Nuts Provide high energy Has No Cholesterol Good Protein Calcium Potassium Low Sodium Variety for people all ages Weaknesses Price Allergies Interest in the product Opportunities Increased Revenue Increased value in M&Ms Seasonal colors Threats Competitors Demand

Macadamia Nutrition Alternatives Sugar Free Fat Free

Packaging

Marketing Strategy  Sugar Free  Fat free  Seasonal

Competitors