Overcoming Objections 1.How do people save content while driving? They don’t. The live feed was created specifically so that users could engage with songs, ads, contests, offers, etc without the need to use their mobile device while driving. Note – we are currently creating technology that will allow user to save content through voice command 2.We don’t use radio/We’ve tried radio before and it didn’t work The primary advertiser target are those who are disenfranchised with the radio medium. Your apps’s ability to now display video/images, interact with an advertiser message with a simple tap, target audiences much more precisely than ever before, re-target users who have expressed interest, track open/engagement rates, and provide attribution metrics rivaling the most sophisticated digital entities, demands that advertisers re-consider the radio medium from a completely new perspective 3.We want to try this for free as a test While we can’t provide campaigns for FREE, we feel we have established very low-hurdle tiered points of entry, particularly with our early-adopter offer 1

4.Our customer is not tech savvy/too old Endless stats to this – 4 out of 5 consumers use their mobile device to shop; Mobile is only media time growing, now representing 20% of American’s media consumption, Americans spend more time on mobile device than they do online; The average American spends more time on their mobile device (2+ hrs per day) than with their partner (97 minutes); TALKING on mobile accounts for only 10% of overall usage; App usage more than DOUBLED in past year; Adults 45+ are fastest growing segment of mobile users 5.This seems more for advertisers who use coupons/offers. We don’t discount. Quality of content is far more important than an offer when it comes to engaging a potential consumer. Ad executions such as polling, video, and testimonials are just a few that generate high open/engagement rates without a discount or offer 2 Overcoming Objections

6.User base is too small Is there signage at Bankers Life Fieldhouse (Capacity 18,165) or Lucas Oil Stadium (Capacity 67,000)? In just one market (Portland, OR), there are over 30,000 Monthly Active Users and over 150,000 downloads of the app. Furthermore, QUALITY is always more important than quantity. Because of the trust our users have, largely as a result of the station affiliation, our open and engagement rates dwarf industry standards. 7.We love the idea, but it’s too new (or – “we want to be first to be second”) Quote from Steve Jobs (who quoted Wayne Gretzky) – “Skate to where the puck is GOING.” In today’s lightning fast, ever-changing digital world, marketers need to be forward thinking, early-adopter, and willing to take calculated risks to get ahead. We have proven case studies in virtually every category and will walk arm in arm with our marketing partners to ensure campaigns are designed to maximize potential. Our growth is highly dependent on the success of our advertising partners. Our partnership BEGINS when the order is signed! 3 Overcoming Objections

8.I need to see case studies in my specific category It has been our experience that a handful of case studies in a variety of categories that showcase diversity in execution is more impactful than several similar case studies within one or two categories. Furthermore, no two campaigns are the same, so if a marketer is looking to repeat a previous campaign, they may lose sight of their own goals. We are continuing to build our case study library and have multiple success stories in a variety of categories including Entertainment, Medical/dental, Retail, Real Estate/Mortgage lending, and more. 9.I don’t know if this would come out of our radio or digital budget Given Clip Interactive’s unique selling proposition, it has lead to conversations at all levels within an agency and at the client. When talking to the right person, we have found budgets through excess TV; radio; Digital; promotional; and more. 4 Overcoming Objections

10. It’s cool, but I just don’t see people using this Loyal radio listeners view your app as an extension of their favorite radio stations. There is a high degree of trust resulting in usage rates far larger than typical digital destinations. Capabilities go far beyond the station feed to retain users – contesting, video, daily features, “surprise and delight” offers such as free music, and one-tap to directly call the studio, are a few examples. Top-line activity compared to industry standards: Over 80% of downloaded interactive station apps are used, compared to industry standard of 26% Ad Open rates in the app typically exceed 40-50% or more depending on category compared to industry standards of 20% Ad Engagement rates in the app are often in the 8-15% range compared to industry standards of 1% The average station app user opens their app 9X each week, spends an average of 42 minutes in the station feed per session, opens 11 promos/ads and engages in 4! 5 Overcoming Objections