W INNING S TRATEGIES FOR S OCIAL AND V ENUE M ARKETING The Story of Smart Brain, Strong Brain, Fit Brain Critical Path Success™ Method of Business Growth—Not-for-Profit Edition Adriane Berg Generation Bold m

The Bigger the “Why”, ? ? ? The Easier the “How”

T WO P URPOSES OF S OCIAL M ESSAGE M ARKETING Change Awareness And/Or Change Behavior

C OGNITIVE F ITNESS

G ERI -P RENEURSHIP Geri-Prenuership has the mission of monetizing the message, by offering goods and services that promote the social message and attract dollars to support programs.

C HANGE … From a Service and Advocacy Professional to… A Marketing and Selling Professional Commonality Communications

B E M INDFUL OF R ESTRICTIONS By-laws Boards Compliance Tax Status

Critical Path Success™Method to Business Growth

K NOW THE M ARKET C HECKLIST

I DENTIFY THE O VERLAP & F IND THE M ONEY MessageRecipientProductProgram

W HEN M ESSAGE,R ECIPIENT, C USTOMER AND P RODUCT M ELD

C REATE THE E LEVATOR P ITCH

T HE T EMPLATE : F ILL IN THE B LANKS. D O THIS AS MANY TIMES AS YOU NEED TO, UNTIL YOU ARE M OVED, T OUCHED & I NSPIRED My mission: I embody a great possibility. That is the possibility of My plan to realize that possibility is That plan is realistic because For example, in the case of a geriatric care manager: I embody a great possibility. That is the possibility of helping hundreds of families reduce stress and enabling seniors to thrive. My plan to realize that possibility is to educate people about the benefits of geriatric care management. That plan is realistic because I hold community seminars and report on the latest age-in-place technologies in my blog. And because I have helped my own parents to thrive.

T HE F REQUENCY P ROGRAM A frequency program is a recurring system for consistently following up with your database. The purpose is to keep the door open to people who have contacted you in any way regarding your product or service. You can use voice mail distribution, snail mail, , an e-zine, or have a newsletter, so long as they opt into the program and receive contact from you regularly. Make the content compelling, so they miss it if it does not come on a regular basis. The contact should be at least twice a month, weekly is better. Many programs are daily.

T HE S TEP BY S TEP P RESS P ROGRAM “If you say I said this, I’ll have to kill you!”

B UILDING W EBSITES THAT A TTRACT  $15 templates  $50 templates  Basic SEO-blogs, articles, e-zines and s  Basic landing page  Basic squeeze pages

T HE G ENERATION B OLD R ESOURCE L IST

S OMETIMES THE M EDIA IS THE M ESSAGE

B UILDING M Y S TRATEGIC P LAN

Critical Path Success™ Method of Business Growth—Not-for-Profit Edition Adriane Berg