Delivering Information at the Speed of Sight. NMC This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Presented by… CHRIS SMITH National Sales Manager LISA BURNS Director of Marketing NOTIFY  MOTIVATE  COMMUNICATE

This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Help your customers make more money (25%-35% more than the competition) –Signs = 70% –Tags – 60% Administrative Costs –No minimums or fees for drop shipments –EDI capabilities –No Stocking Co-op - 2% Loyalty Program NEW Pricing Strategy PURPLE 70% MAGENTA 60% YELLOW 55% GREEN 45% RED 35% BLUE 30%

This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. NMC Profit $10K Spend (Total Sales – Spend) $23,301 $5,376 $8,157 NMC Company A Company B 10x14 Rigid Cost$5.18$6.35$ x14 Rigid MSRP$17.25$11.53$13.90 # Signs Purchased/Sold Spend$10, NMC Company A Company B Total Sales$33,301.16$18,157.48$15, Net Profit$23,301.16$8,157.48$5, % Margin70%45%35%

This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. NMC Profit $25K Spend (Total Sales – Spend) $20,394 $13,440 $58,253 NMC Company A Company B 10x14 Rigid Cost$5.18$6.35$ x14 Rigid MSRP$17.25$11.53$13.90 # Signs Purchased/Sold Spend$25, NMC Company A Company B Total Sales$83,252.90$45,393.70$38, Net Profit$58,252.90$20,393.70$13, % Margin70%45%35%

This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. MSRP Comparison Company ACompany B NMC Company CCompany D 10x14 Rigid MSRP$11.53$13.90 $17.25 $30.50$30.39 Understanding what the market can bear. We offer an MSRP that makes the most sense for the end user… we are not the low cost supplier, nor the high cost, but we are at a FAIR MARKET PRICE with low distributor costs … which is where the best value is. Company A & B may have lower MSRP’s but end users are buying safety identification products from Company C & D at $85 mil & $150 mil per year! Your distributors can sell at a better price, have lower costs, and gain more market share which equals higher profits.

This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. NEW NMC Catalog Online PLC Program New Pricing Strategy Sales Literature –By Industry and Product Type Training Portal Programs for 2012

This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited NMC Catalog QR Code on Front cover –Scan to be directed to nationalmarker.com Part # index was removed –Can be provided electronically Yellow section is now New Category of 5S HC labels discontinued and replaced with GHS labels –(page 224) Many items have been discontinued or made web only. –List will be provided

This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. PLC Program - Online New Technology allows for: –Online library image & logo storage –Higher quality image/logo’s on the covers –72 hour lead time for custom PLC’s –Minimum order quantity 1 case (30 catalogs) –New competitive pricing strategy

This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Future Sales Tools Portal –FAQ & Questionnaire: What elements are important to our customers? –Who will have access –Current capabilities Facility Audits –Reviewing electronic options –Use the facility audit flyers to promote NMC –2012 Goals to increase audits performed Online Collateral Library (NMCRepgroup.com website) –Stock fliers and cut sheets by industry and product type –Facility Audits –Sales Binders

This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited Training Catalog & Product Offering Portal / Website Facility Audits Pricing – Sales Approach GHS (Globally Harmonized System) 5S Products NMC Operational Goals/Outcomes –Differentiators (lead times for PLC’s, custom, stock, regional coverage) –Investing heavily (.75 Mil) in total operational improvements –Initiating new protocols & systems to improve workflow, inventory stocking & lead times

This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Who are the top 3 manufacturing Safety Identification (rank according to Market Share)? –Brady –Accuform –NMC In your opinion, why are they the best? –Market Share & amount of time in the market –Name Recognition –Buying Group Participation What are the top 3 challenges you have selling Safety Identification? –Safety identification is a not core focus for customers –Selling against the competition (this includes local shops) –Slower delivery times than competition 2011 Rep Group Survey Results

This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. How do you sell against the competition? –PLC –Pricing/Margins –Relationships w/ distributors (providing service & support) What additional resources do you need from NMC? –Qualified leads –Participation in more buying groups –Improved lead times & quicker response time for quotes How do customer prefer to order SI? –Phone –Fax –EDI 2011 Rep Group Survey Results

Thank You! Delivering Information at the Speed of Sight. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Efficient Progressive Responsive Evolving Quality Likable Creative Innovative Excellent Dependable