1. Why do you need a new website?
A business case for Promotional Suppliers to invest on the internet in the face of rising costs and competition

2. Your website is your super office assistant
Your website is your super office assistant. Cut back office costs in half
Good websites are business tools that liberate your business…
From costs: Automate costly jobs or digitize and outsource – Cut operating costs by up to 50%
From inefficiency: speedup routine processes, make them more reliable – improve service levels by 50%
From resource limitations: Put your marketing in action without worrying about having the resources.
Before you look for new customers, ensure you are ready to serve them better.

3. Your website is your back office…
Your website can play many parts:
An instant accounts assistant that Process Orders
A 24/7 customer services manager that answers customer queries
A smart store keeper that maintains and optimises inventory levels
A marketing manager that can take your mailing, catalog and promotional campaigns to market within hours
A savvy studio manager that gets your production art and orders processed at half your costs

4. Your website locks in your distributors.
How much of your distributors sales are you winning?
Your site can help you win all your distributors sales by giving them everything they need:
Rapid real time solutions to their customer’s needs
Tools to sell, serve and collect at low or no cost
Information to compare and see why your offering makes most sense order by order
Help to do all his support work so all he has to do is sell.
A good website locks in your distributors by making it easy and effective to do business with you

5. Your website is where the world is moving..
50% of all orders today start on the web
25% of all orders today are placed on the web
You distribute catalogs. There are buyers.
Your product isn’t the differentiator – your price, service and speed is.

6. Your website pays for itself…..and makes you money
Demo cost savings
Reduced staffing on all back office listed in slide 2
Reduced inventory due to higher visibility
Reduced dead stock
Lower cost of printing
Demo top-line growth
Higher repeat orders
Faster new orders
Better margin realization through dynamic pricing

7. Case Study: Using the web in your back office
Supermatic: Order and Art Processing
Garrity: marketing
Etc.