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MARKETING MIX Product People Price Process Promotion Physical Place

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Presentation on theme: "MARKETING MIX Product People Price Process Promotion Physical Place"— Presentation transcript:

1 MARKETING MIX Product People Price Process Promotion Physical Place
Marketing strategy is developed around the elements of the marketing mix: Product People Price Process Promotion Physical Place © Criddle, Hinton, Nizam

2 Product Aspects of product include: Name Warranties Packaging Branding
Design features Customer service Quality Delivery and/or installation BACK © Criddle, Hinton, Nizam

3 Price Prices can be set according to: Competitor’s price Market price
Discount Margin added for profit BACK © Criddle, Hinton, Nizam

4 Promotion Strategies for promotion: Personal Public relations
Incentive Advertising BACK © Criddle, Hinton, Nizam

5 Place Distributing the product or service:
Transport from wholesaler, through distributor, to retailer Retailers selling directly to consumers Manufacturers accessing consumers directly BACK © Criddle, Hinton, Nizam

6 People Staffing: Pay and conditions Training and qualifications
Communication skills Manufacturing skills Selling skills BACK © Criddle, Hinton, Nizam

7 Process Procedures for: Service Customer experience
Following up inquiries Completion of customer quotes Processing orders BACK © Criddle, Hinton, Nizam

8 Physical Tangible aspects of the business: Shop front Signs Website
Uniforms BACK © Criddle, Hinton, Nizam

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