The Backyard Bonanza Urban Mini Farming Colleen Olkowski

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Presentation transcript:

The Backyard Bonanza Urban Mini Farming Colleen Olkowski

The Problems  Waste of land  Waste of money  Waste of resources  Unnecessary waste

Solution? Mini Farming with… Backyard Bonanza

 Audience  Lower Salford Township  Campaign  Backyard Bonanza  Goal  Increase in local personal production  Media  News papers, radio, etc

What is Backyard Bonanza?  Media campaign that focuses on local backyard production  Produce  Poultry  Education

Backyard Bonanza Campaign  Increase local production  Increase farmers market attendance  Spark interest in the 4-H  Spread environmental knowledge  Boost local economies  Build a sense of community  Invest in the land

Audience  Lower Salford Township  Upper middle class  Well educated  Lots of homeowners  High % of families

Media  Newspapers  Radio Broadcasts  Posters  Fliers  TV Infomercials  Internet  Social networks   RSS feeds  Educational Seminar

Testing Success o -Survey o -Increase in market attendance o -Word of mouth o -Web o -Increase in 4-H

Citations 1. planted-vegetable-garden.jpg market3.htm blog/2009/dec/11/garden-design blog/2009/dec/11/garden-design 7.