Internet Communication. Marv Dorner Nearly 150,000 Twitter Followers – Thanks Bill Maher! Lifestyle SM & Blogger for & Tech Manager.

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Presentation transcript:

Internet Communication

Marv Dorner Nearly 150,000 Twitter Followers – Thanks Bill Maher! Lifestyle SM & Blogger for & Tech Manager & Web Publisher Since 1999 Experience : COO, Advertising Agency, Sales Club/Wedding DJ Since ’91 -

Video Recap Anyone remember what “activity” was replaced by SM? Only 18 percent of TV ads show positive ROI 50 percent of the world’s population is under 30YO 96 percent of them have joined SM 13 years to reach 50M TV viewers Facebook added 200M in less than a year

Mobile Internet Stats 54 percent of ALL phones are smartphones By 2017 there will be 10 BILLION mobile devices More people own a mobile phone than a toothbrush

Mobile Internet Stats

What does this mean? The days of issuing a PR are over Information must be Easily consumed Shareable Interactive Mobile

Mobile Website Mobile Website vs. App In addition to main website Apps – iOS, Android, Windows Dedicated Mobile vs. Responsive Responsive – same site Responsive is becoming standard

Methods Mobile-ready website/blog Social Media accounts – Primarily Facebook &Twitter Other communication methods SMS subscription services Newsletter

Tools Automation Tools like IFTTT and RSS Feeds Hootsuite or Tweetdeck Mail Chimp SMS Subscription Service CMS-enabed Website

Questions?? Marv Dorner P: E: W: