1. Student Recruitment in the Digital Age
Current trends
Thijs van Vugt, Director Analytics and Consulting Team

2. Agenda Trends in digital marketing
Case study of Flinders University Marketing Automation
Relevance to your marketing

5. Trends in Digital Marketing

6. Mobile

7. Mobile
Effective & intuitive website is pivotal: cut all the irrelevant info, make it personalised (using tracking on multiple visits) and responsive
Because, mobile subscriptions will reach 9.3 billion by 2019, and of these, 5.6 billion will be for smartphones.
Almost 50% of Internet consumers across the world are now using mobile devices as their primary mechanism for surfing the Internet.
App traffic numbers are significantly larger than mobile web traffic

8. Mobile Marketing Fast:
In terms of download time, and in terms of consumers finding exactly the information they want and the actions they want to perform (e.g., “Schedule a campus visit”).
Reward: 
In terms of a mobile session producing a desired result (e.g., “I downloaded the programme brochure”) or delivering an exclusive benefit (e.g., “Because I visited the mobile site, I got a free x or y.”)
Easy: 
Because mobile users are even more impatient when they search/want to accomplish tasks on their phones, it is incumbent upon the brand to make design and functionality as error-free as possible in order for the user’s session to be deemed a success.

9. African students

10. Social Media

11. Social Media Social media: organise it properly
Facebook is out, Snapchat is in
Branding is for Cows, Belonging is for People: democratisation of the brand; with social media you cease control

12. Integration of online and offline

13. Online & offline By 2020 > 50% purchases are performed online
However, in the USA 40 percent of seniors and 45 percent of juniors noted that they were more likely to consider institutions that use print and phone communications
Online Open Days, webinars, etc.
Dedicated landing pages & microsites:
In case your own website does not convert well, or does not allow for enquiry forms
To combine offline with online, e.g. paper ads, billboards, etc.
Tracking & measurability

14. Marketing Automation and CRM

15. Marketing automation
Marketing automation tools are able to integrate , content marketing, social media marketing, landing pages, and comprehensive analytics in order to perform a wide range of functions.
Data driven web metrics and analytics
CRM systems are becoming more and more mainstream in marketing, recruitment and admissions
CRM vs Marketing: Customer really at the centre: self-service where applicable / 24-7 real time service / personalisation / life-time value

16. nl.linkedin.com/in/thijsvanvugt/
THANK YOU!
Thijs van Vugt
thijsthoisy
@thoisy
nl.linkedin.com/in/thijsvanvugt/