© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Chris Wiborg Enterprise Architecture Marketing Manager Cisco Systems The Enterprise Architecture Payoff: Data Centers that Transform Government

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Agenda  Enterprise Trends  Customer Priorities  Enterprise Architecture  Data Center 3.0

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Multitude of Trends Creating Market Transitions

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 Trends Align to Three Major Themes Driving Customer Transformation

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 Reduce IT costs Shift costs from maintenance to new projects 47% 24% Responsiveness Is #1 IT Goal, Not Cost Cutting IT innovation, flexibility, responsiveness Efficiency, cost control What are your IT organization’s top objectives during 2008? Contribute to business process optimization Simplify corporate compliance processes Move to “IT as a service” model 39% 30% 28% Improve responsiveness to business 58% Source: The Economist global survey, Jan./Feb. 2008

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 Challenge: the “Accidental Architecture” Low Responsiveness Limited Ability to Innovate Ballooning Maintenance Costs

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Enterprise Architecture “The practice of aligning processes, information systems and personnel with the organization’s core goals and strategic direction.” Business Drivers Technology Architecture Wikipedia

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10  Early movers: conservative, incremental approach  Fast followers: many looking at consolidation, virtualization, SOA at the same time A Two-Tier Approach to Architectural Change IT’s Top Project Priorities Through 2008 Consolidate IT Infrastructure Improve Data Security Virtualize Servers, Storage Adopt SOA Source: The Economist global survey, Jan./Feb. 2008

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11 The Promise of SOA  Architects believe that SOA can help businesses respond more quickly and cost-effectively to changing market conditions  They’ve sold SOA to the business by suggesting that through exposing key business functions as reusable services SOA enables: A more consistent approach to the implementation of business policies (better) Improved Resource Utilization (cheaper) Improved Business Agility (faster) Source:

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 12 The Promise of Virtualization  Architects believe that virtualization can help businesses to get more value not only from hardware and software infrastructure but also from the labor required to keep your systems up and running  In justifying requests for funding they tout: Source: Higher efficiency – power, cooling, real estate (cheaper) Improved resilience – disaster recovery (better) Increased agility – rapid provisioning (faster) Before Virtualization After Virtualization

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 Virtualization Impacts the Data Center Technology, People and Process Applications  Dynamic Movement of VMs / Applications  Remote/Mobile Access to Centralized Assets  Greater Emphasis on Security, Trust Operations  Requires Continuous Availability/Provisioning  Reduces Visibility into ‘Hidden’ Resources  Breaks Current Organizational Model Infrastructure  Virtual Machine the new ‘Atomic Unit’  Higher Density CPUs, More I/O  Asset Consolidation

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14 Virtualization is Part of a Journey Agility Storage Consolidation Server Consolidation Time Network Virtualization Branch Infrastr. Consolidation Consolidation Improved Utilization, Efficiency Automation Policy-based Adaptive Infrastructure Virtualization Improved Flexibility, Responsiveness Application Virtualization Static Service Automation Data Center Consolidation Dynamic Service Automation Storage Virtualization Server Virtualization Semi-Automated Provisioning 1 Gartner 11/2006 IT Infrastructure customer survey 2 IDC 2006 customer survey 3 Gartner Bittman 2007 “More than half of companies are well down the infrastructure consolidation path” 1 “Virtualization is no longer an early adopter phenomenon” 2 “Customers are seeking more advanced capabilities for their virtual environments” 3 “Virtualization is a major enabler for Infrastructure and IT Automation” 3

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15 Network is Ready for the New Virtualized IT IT Relevance and Control Application Architecture Evolution CENTRALIZED Mainframe DISTRIBUTED Client-Server, N-Tier VIRTUALIZED Service-Oriented, Web 2.0 IP Routing LAN Switching SLB / Firewall Storage Switching App Delivery Server Switching Infrastructure Provisioning

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 16 Virtual Storage Virtual Servers / Machines Virtual SANS Virtual Network Services Leveraging Virtualization in the Data Center Virtual LANs Virtual Storage Virtual Servers / Machines Virtual LANs VLAN 1 VLAN 2VLAN 3 Virtual SANS VSAN 1 VSAN 2VSAN 3 VLAN 3 Application 1Application 2 Device Level Virtualization to Virtual Services Traditional Virtualization Creating a virtual element VFrame Enabled Service Orchestration Creating an End-to-End Virtual Service Virtual Network Services VLAN 2 VSAN 1 VSAN 3 VLAN 1 VSAN 2 Virtual SLB Context 2 Virtual SSL Context 3 Physical Blade Virtual Context 1 Virtual Context 2 Virtual Context 3 Virtual Firewall Context 1

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 17 VM-Optimized Networking Unified Fabric Storage Networking Transparent Virtualization Server Networking  In the Network  On the Server  Per VM Services  VM Mobility  Branch Virtual Machines  Nexus 7000  Nexus 5000  FCoE, DCE  10/40/100 GbE  NX-OS  MDS Directors  Intelligent Storage Apps  Fabric SAN  Branch WAN Optimization  All Resources Connect to a Cisco Unified Fabric  Automated, Virtualized, Unified, Transparent  Catalyst LAN Switching  Security  Application Networking Five-Phase Technology Plan Rich Innovation Pipeline

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 18 To IT Infrastructure Needs to Evolve From  Agile, Resilient, Adaptive  Service Orchestration  Integrated Teams, SLA’s  Collaborative Attitude  ‘Accidental Architecture’  Manual Box Provisioning  Silo’d Organization, Goals  Fortress Attitude

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 19 Summary  The Next Generation Data Center will be virtualized across all infrastructure  Cisco Data Center 3.0 provides a pragmatic roadmap to the Virtualized Data Center  Cisco is delivering new capabilities for People, Process and Technology: –Enhancements to Application Delivery, Service Provisioning, Programs, Training  Much more to come…