Potential Costing Errors Exchange rates Tariffs and duties Transportation costs Hidden costs (insurance, banking fees, translating services) Labelling.

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Presentation transcript:

Potential Costing Errors Exchange rates Tariffs and duties Transportation costs Hidden costs (insurance, banking fees, translating services) Labelling costs Taxes and government charges Other?

Cost Factors of Transporting Goods The agent and shipping company or freight forwarder The shipment method The weight of the goods The size or volume of the goods The distance to their final destination

Infrastructure and Services Transportation Systems Communication Systems Government Services Other Services: accomodation, food, health, safety, education, financial services, Official Canadian presence, business etiquette

Common Marketing Errors Miscalculation of the composition, size and distribution channels of the target market Lack of research in branding, packaging, and timing of product introduction Misunderstanding of the culture, customs, and appropriate advertising and promotion

Examples of Marketing Failures