1. Marketing Plan Tips

2. Product: –Brand and product preferences; products may be used/viewed differently than we view them. Information to seek for your report: Marketing Plan tips

3. Promotion: –Legality of contests, premiums, coupons. –Media availability – what extent to people use and have access to tv, radio, internet, etc. –What types of communications are Illegal? –Is advertising accepted where you think it is? (some countries allow no TV advertising) –Salesforce compensation, territory and quota regulations

4. Marketing Plan tips Pricing: –Currency exchange rate, –Price increases due to tariffs, etc.. –Typical markup on sporting goods –Competitive pricing –Price sensitivity and/or price elasticity

5. Marketing Plan tips Distribution: –Transportation issues: Infrastructure, common & uncommon modes of moving freight –Warehousing location & availability –Availability of logistics expertise or local distributors –Protectionist policies by a country’s government or among its industry participants