1. Wisconsin’s Global Initiatives March 15, 2013 Presented by:
Lisa Stout and Ashwini Rao
Economic Development Consultants
Wisconsin Dept. of Agriculture, Trade &
Consumer Protection

2. Discussion Topics Resources Available for:
Exporter Education – becoming export ready
Market Entry – building export sales
Market Development – achieving export success

3. What do we export? Retail Food Food Service Food Ingredients
Feed / Feed ingredients
Fruit Products incl. cranberries
Snack items/ Convenience / Ready-to-eat
Nutrition bars, chips, sauces, dressings, cheese,
Lumber and wood products
Agricultural equipment
Livestock / Livestock genetics
Beverages
Meat

4. Evaluating export readiness
Selling domestically
Production capacity
Inquiries from foreign buyers
Financial resources
Product and packaging modification
Shipping internationally
Pricing for export/payment
Investment (time/labor)

7. Our Approach Finding Markets & Customers
Perform statistical research to determine top importing countries for your product
Define potential customers
Recognize main competitors
Determine restrictions and regulations on product

8. General & Industry Market Data
- US Dept. of Commerce
Country Commercial guides
- Foreign Agricultural Service
Exporter Guides; FAIRS Report (Food and Agricultural Import Regulations); Sector Reports (Retail Food / Food Processing/Ingredient / Hotel, Restaurant, Institutional Food Service)
Industry Associations
US Dairy Export Council, Cranberry Marketing Institute, Organic Trade Association, Food Export Association of the Midwest
Wisconsin International Trade Associations

9. Food Export Association of the Midwest
Top Product/Market Evaluation: free for registered companies
Market Builder – Primary, customized research; 23 foreign markets
Market overview, targeted list of buyers/ importers
Exporter Education - webinars

10. Achieving Export Sales

11. Export Documentation & Certificates
US government requirement
Foreign government requirement
Factors to consider:
Country of origin and destination
Mode of transportation — truck, rail, ocean, air, pipeline
Commodity — agriculture, livestock, safety/security, end-use, software
Size (value, volume, weight, dimensions)
Parties to the transaction (shipper, consignee, agents, brokers, banks)

13. Market Development Buyers’ Missions Trade Missions/Gold Key Service
Food Show PLUS
Trade Shows/Events

14. Export Funding
Branded Program (Food Export Association of the Midwest)
Global Business Development Program (Wisconsin Economic Development Corp.)

15. Branded Program Provided by Food Export
Reimburse 50% for intl. marketing and promotional activities from $2,500 up to $300,000 a year
U.S. food & agricultural products only
minimum 50% US agricultural origin
Last year Wisconsin companies reimbursed over $1 million

16. Other Resources Industry Associations
WMEP- Wisconsin Manufacturers Extension Partnership
WMC- Wisconsin Manufacturers & Commerce
MMAC- Metropolitan Milwaukee Association of Commerce
Water Council
International Trade Associations
MITA- Madison International Trade Association
Northern Wisconsin International Trade Association
Milwaukee World Trade Association
Northeast Wisconsin International Business Development Program
Stateline World Trade Association
Freight Forwarders
Law Firms- Intellectual Property, Immigration, Tax
Accounting and Financial Advisors
International Trade Development Consultants
Banks with International Services

17. Contact us DATCP Phone: 1-800-462-5237
Website: