1. Transportation & layouts
Week 4

2. Methods of Transport
- Essential in sales transaction because it gets goods to final consumer.
- Main methods: Air, Sea, Land (various factors determine which one is best)
- Depending on method, packing and insurance may differ
- Large companies usually have their own distribution but smaller ones will use shipping and forwarding agents.

3. Forwarding agents
- Experts who are employed by companies to organize all stages of freight shipments
- They arrange for goods to be packaged, stored, and transported
- They also take care of documentation for international shipping
- Arrange insurance and deal with any damaged or lost shipments
- Deal with international customs

4. Incoterms (international commercial Terms)
- Int’l Chamber of Commerce establed 11 standard terms used in int’l sales contracts
- Clearly define the responsibility of both importer and exporter for transport costs, risks, duties (custom taxes), loading and unloading, insurance, and customs formalities
- Used to avoid misunderstanding from translations

5. Incoterms 2010 (Buyer/Seller Costs)
Export customs declaration
Carriage to port of export
Unloading of truck in port of export
Loading on vessel/airplane in port of export
Carriage (Sea/Air) to port of import
Insurance
Unloading in port of import
Loading on truck in port of import
Carriage to place of destination
Import customs clearance
Import duties and taxes
EXW
Buyer
FCA
Seller
FAS
FOB
CPT
Buyer/Seller
CFR
CIF
CIP
DAT
Seller/Buyer
DAP
DDP

6. What is a layout? - How your ad is displayed
- Assigning a size and place to the five ad components
Bad layout will reduce likelihood that someone will read the ad
Ogilvy Layout: based on scientific research

7. David ogilvy 1) Visual on top 2) Caption 3) Headline
4) Copy at the bottom
- Between two and three columns
5) Signature

8. Ogilvy layout

9. Signature & Caption Signature Caption - Brand logo
- Contact info/website
- Placed at the bottom right (last place your eyes go)
- Short (maximum one sentence)
- Directly under the visual
- Info about specific product in photo, sales, etc.

10. Sneaker ad
Create an ad (50 word copy) for Nike sneakers.