Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

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Presentation transcript:

Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC

Web 2.0 Openness Collaboration Community Trust

Share Content -> Tools -> Dialogue -> Control Users Add Value

Social Networks BLOGS Empower the Public Hashtags Crowd Sourcing

Newspapers Radio TV Citizen Engagement Web Site

32 Voters 18

Meet Gavin “Life is a Stage… Perform” “Leading, Inspiring, & Motivating Young People across Our Nation!” 2000 to 2008 Age 18 to 44 Not Growing

Is it Really a Phone ?

New Devices Change Expectations

? Public Information Strategy ICMA Report Buy In From Commissioners did we get started? How

Yes BUT what is Catawba County doing? and why should you care?

How Catawba County Uses Social Media

Internal Sites Legislative Blog Environmental Health Twitter SharePoint

Social Media Successful Tweeting

Government Representative Private Individual Vs

Privacy “no longer the social norm.” Mark Zuckerburg Founder of Facebook

Try to create interesting and valuable content Be honest and respectful in online postings Think before posting/ think before replying Hints Think Before You Tweet!

? Comments Allow or Not Moderated or Not Who Monitors What Criteria Spam Who Responds Do You Respond

? Public Records What Is? What Isn’t? Covered by Current Policy Third Party Sites How do You Capture March 5, SOG Workshop

? Policy Professionalism Professional Sites vs Personal Sites Who Decides if a Site is Needed Transparency Comments Capturing Public Record Personnel – Web searches for employment

Resources Does not take a consulting firm to bring up a Social Networking site. Think beyond traditional webmaster and PIO Look down the hall Use online tools Link feeds from existing sources Most Popular Sites Facebook, My Space, Twitter, Flickr, YouTube Tools Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed

Yes BUT what are you doing?

New Media for Local Government

Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC