IBM Start Now Business Intelligence Solutions

Agenda Overview of BI Who will buy and why Start Now BI solution Benefit to customer

Definitions Data Warehouse: Safe and secure location for a businesses entire data which everyone in the company can easily find and access. Data is put in an format conducive to analyses. Datamart: Just like a data warehouse except that only some data is kept there, typically to satisfy a specific company business need. Analyses:Techniques used to gain insight from business data to improve business decisions

Customer View Motivators –Need better information to make better decisions –More people need access to information –Need information faster Inhibitors –BI is Spreadsheet –Cost Latent motivation –Inaccurate data

Problems with Current Procedures Many computers, applications, databases Databases designed for fast transactions not analysis Data on individuals’ PCs Inconsistent data Inadequate tools Inconsistent processes Lack of security and protection Example: Inconsistent Data IBM IBM Corp. IBM Corporation International Business Machines

Improving Current Procedures Single data repository Security, backup and recovery Designed for analysis Rigor in extraction processes Rigor in analyses processes Tools to fit the analysis

The Right Tools Cost and Complexity Query Tools What were our sales in NY during May? Online Analytical Processing What has our sales trend been in the West the last few years? Data Mining Discover relationships and patterns Number of Users

Example of BI Report

Target Customer Employees 100 to 1,000 Company has large number of customers and/or products Competitive market

Start Now Business Intelligence Solutions x- Series Scenarios Windows 2000 AIX p- Series Enablement Kit DB 2 NIVERSAL U DATABASE

IBM Software IBM DB2 Universal Database Enterprise Edition Version 7.2 –Repository for data –Easy to manage –Backup and recovery functions –Security

IBM Software (continued) DB2 Warehouse Manager Version 7.2 –Supports definition, implementation and management of a business intelligence data mart. –Manages and automates processes such as source data selection, transformation and cleansing, and populating the data mart.

IBM Software (continued) Query Management Facility (QMF) for Windows Version 7.1 –Built for DB2, the best performing query engine –Most flexible, multi-purpose multi-user, multi- platform query and reporting tool –Cross-industry, multi-language product –Proven track record Query tools from Brio and BusinessObjects (report example done using BusinessObjects)

IBM Software (continued) DB2 OLAP Starter Kit –Comes with DB2 UDB V 7.2 –Provides most of function provided in DB2 OLAP Server. –Multidimensional analysis Time Sales Sales Region

Suggested Hardware - Windows SoftwareSuggested Hardware DB2 Universal Database with DB2 OLAP Starter Kit and DB2 Warehouse Manager Dedicated Intel® Pentium® 733MHz 512 MB RAM 18 GB free disk space DB2 Administration Client with Reporting Tool Intel® Pentium® 600 MHz or greater 256 MB RAM 5 GB free disk space

Suggested Hardware - AIX SoftwareSuggested Hardware DB2 Universal Database with DB2 OLAP Starter Kit and DB2 Warehouse Manager DB2 Server: Dedicated RS/ MHz 512MB RAM 18 GB free disk space Warehouse Server: Intel® Pentium® 733 MHz or greater 256MB RAM 9 GB free disk space DB2 Administration Client with Reporting Tool Intel® Pentium® 600 MHz or greater 256 MB RAM 5 GB free disk space

Scenarios e-commerceCRM Datamart Transform Query OLAP Cubes Reports Start Now e-commerce based on IBM WebSphere Commerce Suite Start Now CRM based on Domino and Relavis e-sales

Putting the Pieces Together Start Now e-commerce Start Now CRM Datamart Warehouse Mgr QMF OLAP Starter Kit Reports DB2

Scenario Descriptions Acquire, transform, and make analysis- ready data from an e-commerce Web site that is based on WebSphere Commerce Suite v4.1and v5.1, and Net.commerce v3. QMF for Windows, BrioQuery and Business Objects instructions are provided for tool installation and execution of sample reports. Acquire, migrate(from Domino Server to DB2), transform and make analysis- ready data from a Web site that is based on Relavis Sales Force Automation*. QMF for Windows, BrioQuery and Business Objects instructions are provided for tool installation and execution of sample reports. Use the OLAP Starter Kit, develop multi-dimensional cubes in the e- commerce data warehouse to provide business and market insights for querying, reporting, planning and forecasting. Use OLAP Starter Kit, develop multi- dimensional cubes in the CRM data warehouse to provide business and market insights for querying, reporting, planning and forecasting Relavis Sales Force Automation is a component of IBM Start Now CRM Solutions

Deployment Tasks Task Time Req. (hrs) Basic Solution Time Req. (hrs) Intermediate Solution Time Req. (hrs) Complex Solution Plan the Solution Develop the Solution Test the Solution Deploy the Solution Train the customer 32 – – – – – – – – – – – – – – 32 Approximate Total160 – – – 486

WebSphere Commerce Analyzer (WCA) Entry version –Included with of WebSphere Commerce Suite (WCS), Pro V5.1 –WCS V5.1 is key component of Start Now e- commerce –Creates commerce datamart for analysis –Provides many query reports –No customizations Advanced version –Targeted at large customers

Prerequisite Skills If you know or have…You can… Read Enablement Kit Program Manual and online helps; review tool and product tutorials; pass Specialty Test Implement Scenarios Implement DB2 Universal Database Implement DB2 Warehouse Manager Implement DB2 OLAP Starter Kit DB2 UDB Administration Skill Store, access, and protect data, also administer database Data warehouse administration Define processes Analyze and transform and distribute data Use warehouse agents Create a Star Schema Do reporting and maintaining data warehouse. DB2 OLAP design and administration Create an OLAP cube model Manipulate and calculate data Do fast and intuitive multidimensional analysis. Reporting tool experience Use Reporting Tools to deliver and share the right information to the right users with the right products, right when they need it..

Start Now BI Provides Correct and consistent information New information by using new methods of analyses such as query tools and OLAP. Fast and easy access to data by all employees Secure and reliable repository